Insights to Power Social Good

Turnkey Strategy to Immediately Kickstart #GivingTuesday

Posted by S. Townshend on Nov 2, 2016 11:15:52 AM

 

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A 2016 Guide to Gear Up Your 2017

#GivingTuesday has been growing steadily since its inception in 2012 and there is an opportunity for your nonprofit to leverage this movement to slingshot you into a growth phase. Let’s close out the year strong while adding tremendous momentum to your organization next year.

NOV 29th is Right Around the Corner!

Nonprofit Quarterly noted last year that on these online collaborative giving days, you’ll see new donors who have never given to your organization before, and that’s often a result of social giving, where your existing supporters are acting as fundraisers and introducing their family and friends to your cause.

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Topics: Fundraising, #GivingTuesday, Marketing

3 Ways to Follow Up After the Event to Maximize Further Engagement

Posted by Jonathan Bray on Jun 17, 2016 4:04:38 PM

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People think that when the event is done, their job is done.

E. I. E. I. NOOOOO!

The follow up is as nearly important as the event itself!

If people had fun or were inspired, they’re ready to talk about it and remember the good times RIGHT NOW! You spent a lot of time making the event a success... following up is easy work that often gets overlooked but is a massive opportunity to maximize your efforts to build and strengthen your community.

You want to follow up and create some stickiness with your community so that they’re sharing it with their friends and remember the good time they had. Here are 3 ways to follow up after your event...
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Topics: Fundraising, Marketing, Events

Maximizing Engagement, Acquisition, & Fundraising #During Your Events

Posted by Jonathan Bray on Jun 9, 2016 3:05:23 PM

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When your supporters are finally at your event, face-to-face, it’s really important to make the most out of that time by communicating all the outcomes you’re seeking.

Don’t leave anything on that proverbial table!

One common thing that can go wrong at a fundraising event is that people get caught up in all the fun you’ve planned and forget that’s it’s actually about fundraising!
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Topics: Fundraising, Marketing, Events

3 Underused Focal Points to Get Your Event Ducks in a Row

Posted by Jonathan Bray on Jun 2, 2016 1:05:15 PM

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1.Core Focus & Goal Setting

You can’t expect to just put a seed in the dirt and have it grow into a beautiful lemon tree. There’s the process of organization, planning, and goal setting that go into growing a successful event campaign. Follow these steps and trust you me, your fruit trees will be beautifully bountiful.

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Topics: Fundraising, mobile, Events

Free-Range Nonprofit Fundraising Event Tips for Explosive Growth

Posted by Jonathan Bray on Apr 28, 2016 1:32:59 PM

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Hey Hey Hey Interwebs!

We’re Home, Home on the Range.

“The farmer has to be an optimist or he wouldn’t still be a farmer.” - Will Rodgers

We’re gearing up for a mega 4 part event series that’ll blow your mind. But before we get started we’re gonna whet your whistle with the mastermind that put the whole thing in motion...

Are you ready for some explosive event fundraising knowledge to use for your upcoming events? 

I know Shaq and Kitty are...

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Topics: Mobile Fundraising, Mobile Engagement, Fundraising, mobile, Events

Ground Control to Major Blog: A Next Gen Mobile Frontier

Posted by Jonathan Bray on Apr 8, 2016 2:31:11 PM

Ground-Control-to-Major-Blog-A-Next-Gen-Mobile-Frontier.jpgYour mobile phone is your personal app...your connection to your community, your connection to the world

… did you know that most smartphones have a stronger computer than the computers that put the first astronauts on the moon?

Holy MOON DUST Batman!

Mobile technology is the Next Generation way to engage with donors. And it’s not limited to youth alone. Everyone seems to be hyperactive on their phone these days. 

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Topics: Mobile Marketing, Fundraising, text giving, Text

Text to Give vs. Text to Donate: A Battle Royale

Posted by Jonathan Bray on Mar 31, 2016 3:15:13 PM

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Topics: nonprofit, text to give, Fundraising, Text to Donate

The Mind Blowingly Simple Way to Cook Up Massive Fundraising Success for Your Organization

Posted by Jonathan Bray on Mar 22, 2016 2:08:32 PM

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Topics: Fundraising, Call-to-Action, Ask, AIDA, Donor's Journey

3 Strategies to Build Your Mobile Community

Posted by Jonathan Bray on Mar 18, 2016 12:55:00 PM

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As we look to the future with hopes, dreams, and long term visions of the massive community of loyal and active participants for your noble cause, there seems to be an infinite array of strategies, tools, and methods to go about what we’ve always done… which is building meaningful relationships with real people. (Just with new tools.)

It can seem a little daunting to make good use of all of these opportunities.

Rest assured, it’s actually easier than ever to connect with your donors, volunteers, and advocates with technology. What's more, everyone's online these days... 

We advocate community building as our #1 best practice because it works!

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A Super Bowl Reflection

Posted by Jonathan Bray on Feb 12, 2016 5:12:49 PM

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How to Better Execute a Text-Book Text Message Call-to-Action

The Super Bowl is always a fun time for many gathering around the television to enjoy food and drink with close friends.

We can seemingly feel the electricity through the television set!

We just love to watch the ads...maybe for entertainment, maybe to get some ideas for our own marketing efforts…. and maybe just for the implied Buffalo Wings.

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Topics: Marketing, Advertising, Call-to-Action, Text

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