Insights to Power Social Good

Elizabeth Same

Recent Posts

The Donor’s Journey: From First Click to Loyal Supporter

Posted by Elizabeth Same on Mar 28, 2014 1:15:00 PM

Phone_and_keyboarddrew Wallace (yes - he spells his name with a little d!), Inbound Marketing Consultant for HubSpot, joined our own Angela Whaley, mGive Client Experience Director and Yosuke Carter, mGive’s Marketing Manager, to discuss the mobile donor’s journey. The webinar was full of great tips and tricks for turning anonymous website clicks into loyal constituents.

Read More

Topics: Strategies and Tactics, Beginner, mSpiration, Education

Mobile is More – Use it to Disrupt the Nonprofit Sector -- VIDEO

Posted by Elizabeth Same on Mar 21, 2014 9:17:00 PM

mobile_powerThis month’s Nonprofit Blog carnival is all about disrupting the nonprofit industry. How do you shake things up to drive social good? Here at mGive we couldn’t be happier about this topic! We have been disrupting the nonprofit industry for the past six years!

But before we shake things up, let’s get one thing straight; mobile is a disruption to the industry… not the donors. If your supporter gives you their mobile number, saying they want to be messaged, then that means you should message them!!

Read More

Topics: Mobile Fundraising, Strategies and Tactics, Mobile Engagement

Stink at Donor Retention? Use Mobile – Part Three.

Posted by Elizabeth Same on Mar 20, 2014 1:29:00 PM

2_little_boys_textingWelcome to part three of our donor retention series. Miss part one and two? Get them here and here!

Earlier this year, NPEngage posted a great article with 12 tips from experts in the nonprofit industry. If you haven’t already, we highly recommend checking out the article, it’s full of excellent advice on how every nonprofit can do better on retaining donors.

We loved the article so much, that we wanted to show you how easy it is to incorporate these experts’ advice into your mobile strategy. We have been mobilizing these 12 tips over the past few weeks. Check out the first two blog posts here and here.

  1.        John Haydon, Author of Facebook Marketing for Dummies

The key an to effective donor retention strategy is to make your donors feel like they are the most important person in the world. Take a look at what charity: water did with their YouTube videos, or Epic Change with their thank you cards. On the surface, investments like these seem high. But when you consider how much they’ll talk about you with their friends, it’s totally worth it.

Read More

Topics: mSpiration, Education, Mobile Engagement

Stink at Donor Retention? Use Mobile – Part Two.

Posted by Elizabeth Same on Mar 13, 2014 10:39:00 AM

NPEngage_part_2Welcome to part two of our donor retention series. Miss part one? Get it here!

Earlier this year, NPEngage posted a great article with 12 tips from experts in the nonprofit industry. If you haven’t already, we highly recommend checking out the article, it’s full of excellent advice on how every nonprofit can do a better job of retaining donors.

We loved the article so much, that we wanted to show you how easy it is to incorporate these experts’ advice into your mobile strategy. Catch up on the first four tips, and then dive into the next four tips below.

  1.        Shanon Doolittle, Doogooder
Read More

Topics: nonprofit, mSpiration, Intermediate, Education, Innovation and Creativity

Stink at Donor Retention? Use Mobile – Part One.

Posted by Elizabeth Same on Mar 7, 2014 1:50:06 PM

NPEngage_part_1Earlier this year, NPEngage posted a great article with 12 tips from experts in the nonprofit industry. If you haven’t already, we highly recommend checking out the article, it’s full of excellent advice on how every nonprofit can do better on retaining donors.

We loved the post so much that we wanted to show you how easy it is to incorporate these experts’ advice into your mobile strategy. We will be covering four pieces of advice over the next three weeks. Check out the first four tips, and don’t forget to come back next week for more!

  1.        Mark Rovner, founder and CEO of Sea Change Strategies
Read More

Topics: Mobile Fundraising, Strategies and Tactics, mSpiration, Education, Mobile Engagement

From One President to Another

Posted by Elizabeth Same on Feb 21, 2014 11:36:00 PM

Feb_blog_carnival_photoDear President,

From one president to another, there is something I want you to know.

Like most organizations, you have no shortage of challenges. Donations are down and attrition is at an all-time high - 61% to be exact. The latest reports show that for every 100 donors an organization gains, they lose 105. Those are some pretty shocking numbers! Leaders such as yourself are being asked to creatively combat these challenges with innovative solutions. In order for your organization to see continued success in mission delivery and fundraising, you must move in the direction of your donors and program beneficiaries. Fortunately, the answer is right in front of you.

Read More

Topics: Strategies and Tactics, Intermediate, Mobile Research, Innovation and Creativity

mSpiration: 5 Ways to Text Some Love

Posted by Elizabeth Same on Feb 14, 2014 9:53:22 AM

Valentines_DayHappy Valentine’s Day - hope you’re ready (!) –  we thought we would share how you can get into the spirit and focus on loving your donors. Like in any good relationship, you should show your donors love all year, but it never hurts to highlight it even more on the day dedicated to “love.”

This post comes from Jeff Brooks, author of the Future Fundraising Now blog. He focuses on studying donors, getting to know them and most importantly, respecting them.

Read More

Topics: Mobile Fundraising, mSpiration, Mobile Engagement

mSpiration – Using Text Messages for Engagement and Retention.

Posted by Elizabeth Same on Feb 6, 2014 2:01:00 PM

quick-mobile-ideas-to-mspire-your-nonprofitYour Latest mSpiration- Quick mobile ideas to mSpire your nonprofit organization to change the world one text at a time.

Your nonprofit is going mobile-just in the nick of time! But how do you make mobile work, while becoming your organizations mobile rock star? On our new blog series we will be posting innovative, creative and downright awesome ways that mobile is being used so you can go turn those bystanders into supporters-in 160 characters or less!

Are you sticking to your New Year’s Resolutions so far? If donor engagement and retention is on your list, then we can help. Last month WealthEngine hosted our webinar Puppies, Kittens and Mobile: Donor Engagement with mGive and Best Friends Animal Society.

Read More

How to Win the (Mobile) Super Bowl

Posted by Elizabeth Same on Feb 6, 2014 1:59:07 PM

how-to-win-the-mobile-super-bowlHere at mGive, Sunday February 2nd 2014 is a big day. Super Bowl XLVIII! Being a Denver based company, a lot of us are Broncos fans and it’s been a long road since the last Super Bowl in ’97.

It’s also a big day for text donation. This year will mark the sixth anniversary of our first major text donation campaign. (For a bit of a history lesson, check out our 5th anniversary blog post from last year).

Read More

Measure the Love in Your Mobile Communication Program

Posted by Elizabeth Same on Feb 6, 2014 1:56:25 PM

measure-the-love-in-your-mobile-communication-programIn the popular musical Rent, the characters pose the question, how do you measure the 525,600 minutes that make up a year of our lives?  After pondering “in daylights, in sunsets, in midnights, in cups of coffee, in inches, in miles, in laughter, in strife” the characters finally wonder, “how about love?”  Love, they decide, is a good measure for a year of our lives.

But how about mobile?  How do you measure the impact of your text message communication with donors?

Love is also a good yardstick for measuring your mobile program.

Of course, by “love” we don’t mean the dozen-red roses, looking deep in your eyes “you-had-me-at-hello” variety (not that there’s anything wrong with that), but the type of love that donors show the nonprofit organizations they support through loyalty, responsiveness and deeper involvement.  That’s a type of donor love we can define and measure.

When it comes to mobile, the first metric everyone thinks to measure is the amount of text donations raised.  While that can be ONE measure, focusing just on the financial return is a bit like evaluating a relationship on how much your lover spent on the jewels, Rolex watch or fancy dinner (and again, not that there’s anything wrong with those things!).

But as with romantic relationships, there are deeper metrics of love or affinity.

Read More

Receive Fundraising, Acquisition, and Cultivation Tips by Email

Resources to Mobilize Your Organization

2015 Text Donation Study

Follow Us