Insights to Power Social Good

Jeff Gordy

Jeff Gordy is the Co-Founder and CEO of Z2 Systems, Inc., the makers of NeonCRM for nonprofits. Jeff has been working with his team for the last 12 years on building the optimal fundraising, CRM database, and marketing solution for nonprofits. Before starting the company, Jeff worked for the Kidney Cancer Association and knew that nonprofits needed better software solutions to help with their many challenges.
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Nonprofit Web Design: 7 Essential Elements for Your Site

Posted by Jeff Gordy on Apr 6, 2017 9:00:00 AM

Building a Fantastic Website

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Editor's Note: This article is brought to you by Jeff Gordy from NeonCRM. Jeff is, quite frankly, an expert on this stuff, and we are so grateful for his addition to our blog! Check out Neon for all of your CRM needs!

 

In the age of the internet, there are few things as off-putting as a bad website.

 

Now, “bad” can translate into a lot of things—from non-functioning to unintuitive to just plain unattractive.

 

While a bad website can encompass a lot of elements, a good website, on the other hand, generally includes a number of pretty standard components.

 

Here, we’ll walk through 7 nonprofit web design must-haves that can turn any bad website into a compelling, engaging experience for visitors, including:

 

  1. CRM Integration
  2. Simple Design
  3. Easy-to-Use Navigation
  4. Consistent Branding
  5. Clear Donation Options
  6. Mobile-Responsiveness
  7. Donor-Centric Content

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Topics: nonprofit, Mobile Engagement, Fundraising, web design, SEO

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