Insights to Power Social Good

Karen Mader

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mGive: Your Best Resource to Integrate Mobile Into Nonprofit Events

Posted by Karen Mader on Jun 1, 2015 10:00:00 AM

Integrating Mobile Into Nonprofit Event

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Topics: nonprofit, text to give, mobile donations, Strategies and Tactics, Advanced, Mobile Engagement, Fundraising

Upcoming Event? Amplify Your Efforts Through Mobile!

Posted by Karen Mader on Mar 19, 2015 9:24:00 AM

mGiveBlogGraphic_20150316_v2
At one point in time, the word “mobile” referred to a device that you used for only phone calls and text messages. A recent study by Pew Research Center found that 58% of American adults own a smart phone. With the use of smart phones becoming more prevalent, the word “mobile” has evolved into so much more. Think about all of the things you use your mobile phone for; checking emails, sending and receiving calls and texts, posting to social networks, sharing videos with friends, etc. Although people are now using their mobile phones to communicate through these additional channels, open rates for text messages still remain the highest. With 97% of people opening text messages, it is imperative to use this channel to amplify all of your other communication efforts.
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Topics: text to give, charity, Mobile Fundraising, Beginner, Fundraising Ideas, Awaremess

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