You’re cruising along the freeway at 60 mph and you can’t stand that stupid song on the radio another second. The A/C is too high. Your kid is throwing crumbs at the baby. Your phone rings.
Any of these things can distract you while you’re driving. You think you need to look away from the road for just a quick second, and bam. It’s like you’ve just gone a block and half while staring at the clouds.
When we think of distracted driving, the first thing that comes to mind is a teen with a cell phone sending just that one little text, but anything that takes your eyes and your mind off the road is a distraction, and it’s super dangerous.
mGive is proud to be an agency partner for Represent.Us and extremely excited about the announcement of Jennifer Lawrence joining the board. The Represent.Us board is already a powerhouse including Adam McKay and David O. Russell. The stars are aligning with a combination of an incredible nonprofit, a passionate and influential board, and a leader in nonprofit marketing. mGive is certain that this all-star team can make the Represent.Us creed of “Fixing Corruption Can Change Everything” a reality. Jennifer Lawrence expressed her excitement about being part of this change in this recent Vanity Fair article.
Winston Cook, COO of mGive, when asked about the expectations for the coming year for Represent.Us, said, “It really is a perfect storm. Represent.Us has an incredible story, mGive has the platform to get that story to the masses via every digital medium using SMS, Google Grants, Email and Social Media Marketing. The star-studded board and passionate staff and volunteers will be crucial to getting the message of 'ending corruption' out. As we ignite the fire, change will be a foregone conclusion. mGive is proud to be a part of this vanguard!”
For more, watch Jennifer Lawrence teach students how government really works.
Do you remember the first time you made a text donation?
For me, it was on January 13, 2010, the day after the earthquake in Haiti. I wasn't sitting in front of a computer when I heard the news. I was watching TV and happened to have my phone on me.
It’s a fact: Mobile is not just for text donations anymore.
While many organizations may just be dipping their fundraising toes in the text giving waters, our latest study shows that mobile is increasingly a desired tool by your supporters -- not just for donations but for additional types of donor engagement. The biggest changes from 2012 to 2013 we saw in text donor attitudes in our latest survey about mobile communication, came from donors wanting additional information – and not just about donations.
How often do your supporters tell you that they want to hear more from you? What impact are your social media efforts having on fundraising? Which solicitation methods leave your donors feeling great?
Our 2013 annual mGive Text Donation Study provides the answer to these questions and shows that text donations remain an overwhelmingly positive experience for donors. Supporters are increasingly finding out about text donation campaigns through social media. In addition, donors want to get more information about you through text messaging.
Here are some of the key takeaway points from our 2013 Text Donation Study:
More donors are hearing about text donation campaigns via social media. Social media is second only to TV or radio as the method by which respondents reported hearing about text campaigns. In fact, social media as a source for text campaign information rose six points to nearly 28 percent from 2012 to 2013. Email as a source of information about text campaigns continues to drop, falling from more than 60 percent in 2011 to 11.5 percent in 2013.
Collecting Data through Mobile for Cause Marketing
“People, who need people, are the luckiest people in the world,” sang Barbara Streisand. She almost got it right: People who need people…need data.
Cause marketing needs people. And getting people involved as donors or volunteers in your cause requires data. Having the right data means taking the guesswork out of your communication. It means reaching the right person with the right message at the right time. Most importantly, good data and the understanding of how to use it empowers you to build relationships with people who want to support your cause.
Cause marketing provides an excellent opportunity for data building. Partnering with a corporate or brand entity provides access to new audiences and lends credibility and cache to your organization.
Cell phone penetration in the U.S. is greater than 100 percent, making mobile a strong data acquisition and list building tool. Mobile phones are almost always close to the people you need. Americans have their phone within arm’s reach 19 hours per day. With phones almost always within their grasp, it’s no wonder that 85 percent of text messages are read within 15 minutes of receipt.
Cause marketing works. Cause sponsorship is expected to grow to $1.78 billion in 2013, a projected increase of 4.8 percent over 2012 (IEG Sponsorship report). Corporations want to harness their power for social good (and they know consumers reward those who do – there was a 39 percent increase in consumers who said they “would recommend” a cause related brand in 2012, according to Cause Marketing Forum) and non-profits welcome the added resources and credibility offered by a corporate brand.
Jenifer Snyder, Executive Director of The mGive Foundation, recently took on the challenge of this month's Nonprofit Blog Carnival - to write a letter to Board members about something that drives her crazy... with a Dr. Seuss feel.