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3 Ways to Maximize Text Donations on #GivingTuesday and Beyond

Posted by mGive Team on Oct 12, 2015 4:26:14 PM

Learn how to maximize text donations on #GivingTuesday

Do you remember the first time you made a text donation?

For me, it was on January 13, 2010, the day after the earthquake in Haiti. I wasn't sitting in front of a computer when I heard the news. I was watching TV and happened to have my phone on me.

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Topics: text to give, #GivingTuesday

2013 mGive Text Donation Survey: Engage!

Posted by mGive Team on Jul 23, 2013 7:51:00 AM

Engage Your SupportersIt’s a fact:  Mobile is not just for text donations anymore.

While many organizations may just be dipping their fundraising toes in the text giving waters, our latest study shows that mobile is increasingly a desired tool by your supporters -- not just for donations but for additional types of donor engagement.  The biggest changes from 2012 to 2013 we saw in text donor attitudes in our latest survey about mobile communication, came from donors wanting additional information – and not just about donations.

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Topics: Mobile Fundraising, Social Good, Advanced, Mobile Research

Donors Happy with Text Donations and Want to Hear More From You Through Text Messaging

Posted by mGive Team on Jul 17, 2013 12:57:00 PM

How often do your supporters tell you that they want to hear more from you?  What impact are your social media efforts having on fundraising?    Which solicitation methods leave your donors feeling great?

Our 2013 annual mGive Text Donation Study provides the answer to these questions and shows that text donations remain an overwhelmingly positive experience for donors. Supporters are increasingly finding out about text donation campaigns through social media.  In addition, donors want to get more information about you through text messaging.

Here are some of the key takeaway points from our 2013 Text Donation Study:

Key Findings

More donors are hearing about text donation campaigns via social media.  Social media is second only to TV or radio as the method by which respondents reported hearing about text campaigns.  In fact, social media as a source for text campaign information rose six points to nearly 28 percent from 2012 to 2013.  Email as a source of information about text campaigns continues to drop, falling from more than 60 percent in 2011 to 11.5 percent in 2013.

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Topics: Mobile Fundraising, Social Good, Advanced, Mobile Research, Mobile Engagement

Collecting Data through Mobile for Cause Marketing

Posted by mGive Team on Jun 24, 2013 3:24:00 PM

collecting data through mobile

Collecting Data through Mobile for Cause Marketing

“People, who need people, are the luckiest people in the world,” sang Barbara Streisand. She almost got it right: People who need people…need data.

Cause marketing needs people. And getting people involved as donors or volunteers in your cause requires data. Having the right data means taking the guesswork out of your communication. It means reaching the right person with the right message at the right time. Most importantly, good data and the understanding of how to use it empowers you to build relationships with people who want to support your cause.

Cause marketing provides an excellent opportunity for data building. Partnering with a corporate or brand entity provides access to new audiences and lends credibility and cache to your organization.

Cell phone penetration in the U.S. is greater than 100 percent, making mobile a strong data acquisition and list building tool. Mobile phones are almost always close to the people you need. Americans have their phone within arm’s reach 19 hours per day. With phones almost always within their grasp, it’s no wonder that 85 percent of text messages are read within 15 minutes of receipt.

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Topics: Strategies and Tactics, Cause Marketing, Mobile Engagement

Cause Marketing Campaigns that Work

Posted by mGive Team on Jun 17, 2013 9:40:00 PM

Cause marketing that works 150x150Cause marketing works. Cause sponsorship is expected to grow to $1.78 billion in 2013, a projected increase of 4.8 percent over 2012 (IEG Sponsorship report). Corporations want to harness their power for social good (and they know consumers reward those who do – there was a 39 percent increase in consumers who said they “would recommend” a cause related brand in 2012, according to Cause Marketing Forum) and non-profits welcome the added resources and credibility offered by a corporate brand.

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Topics: Social Good, Advanced, Mobile Marketing, Cause Marketing

The Garumph Who Found Mobile

Posted by mGive Team on May 27, 2013 11:06:00 AM

Jenifer Snyder, Executive Director of The mGive Foundation, recently took on the challenge of this month's Nonprofit Blog Carnival - to write a letter to Board members about something that drives her crazy... with a Dr. Seuss feel. 

Jenifer Snyder, Executive Director, The mGive Foundation
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Topics: Mobile Fundraising, Social Good, Mobile Fun, Advanced, Mobile Marketing

Mobile Communication is Key to Strong Cause Marketing Relationships

Posted by mGive Team on May 1, 2013 3:02:00 PM

Dr. Ruth, Dr. Phil and Oprah have it right: a successful relationship requires clear, effective and responsive communication. That’s true between two people, and it is certainly true when it comes to the relationships involved in cause marketing.mobile communication key to cause marketing relationships

Cause marketing grows out of the relationships between nonprofits, corporations and their various stakeholders. Communication provides the path to successful, win-win outcomes for all partners. And mobile communication in particular can strengthen those relationships and help you realize the full power of cause marketing.

Here are just some of the ways mobile communication can strengthen your cause marketing relationships and programs:

Empowers visibility and engagement in a multi-screen world

  • Text provides easy access to participation while making campaigns more relevant to mobile supporters 
  • Cell phone penetration in the U.S. is greater than 100 percent 
  • By 2014, mobile internet is predicted to take over desktop internet usage (source: Microsoft Tag, 2012)
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Topics: Strategies and Tactics, Social Good, Advanced, Mobile Marketing, Mobile Engagement

Fundraising for Charity: Solicitation

Posted by mGive Team on May 1, 2013 2:50:00 PM

fundraising for charity solicitationYou’ve done the research. You’ve identified likely supporters, the right messages, tactics and tools to win them over. You’ve cultivated relationships. And now it’s time to ask for a donation. If you have gone through all the previous principles of fundraising, you are ready to solicit.

Here is a partial list of solicitation “dos.”

Make Fundraising Easy: Look at your solicitation from the donor’s viewpoint: is it easy, convenient and does the donor control the process? These are all reasons why donors like text donations, according to the mGive 2012 Text Giving Survey. There’s no reason they shouldn’t be factors of any appeal.

Ask. And Repeat: Consider asking for donations on a recurring basis. Sometimes a one-time donation is the right thing to do. For other donors, asking for a routine or recurring donation works. For example, according to the Text Giving Study, one out of every four respondents want to have the ability to have automatic monthly recurring text donations added to their phone bill.

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Topics: Mobile Fundraising, Social Good, Advanced

mGive Case Study: Becoming a Hero by Texting for Heroes

Posted by mGive Team on May 1, 2013 1:47:00 PM

 Becoming a Hero by Texting for HeroesThe Organization Active Heroes provides financial and emotional support to veterans, active duty military and their families through community projects, challenges and fundraisers.

The Highlights

  • Active Heroes executed an mGive mobile donation campaign during the inaugural #GivingTuesday
  • Active Heroes raised $2,510 in $10 donations from one day of calls-to-action activity
  • Active Heroes activated their calls-to-action through social media using compelling imagery and stories
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Topics: Health and Social Services, Mobile Fundraising, Social Good, Intermediate, Case Study

Cultivate Fundraising Tactics to Grow Loyal Donors

Posted by mGive Team on Apr 30, 2013 1:39:00 PM

Cultivate Fundraising Tactics to Grow Loyal DonorsTo cultivate: it means to prepare for or foster growth, to encourage and to seek society or make friends. Cultivation is usually associated with gardening, but it is a fundamental principle of fundraising.

A cultivated donor is one who is more engaged, involved and whose level of support continues to grow.

Let’s look at three aspects of cultivation: using fertile “ground,” fostering growth and making it social.

Sow in Fertile Ground: A fundraising program, like a lush garden, has to be planted in fertile ground. This means conducting the research and identifying likely supporters and the best messages and media to reach them. We’ve covered that in two previous blog posts, on research and identification.

Fostering growth: It’s a competitive world, and your organization is not the only one vying for donations.

According to the 2012 Donor Engagement Survey published by Charity Dynamics and the Nonprofit Technology Network (NTEN): Most donors give to more than one charity. Nearly half of the survey respondents give a majority of their annual total donation amount to the charity to which they feel most connected.

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Topics: Mobile Fundraising, Strategies and Tactics, Social Good, Advanced

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