Dr. Ruth, Dr. Phil and Oprah have it right: a successful relationship requires clear, effective and responsive communication. That’s true between two people, and it is certainly true when it comes to the relationships involved in cause marketing.
Cause marketing grows out of the relationships between nonprofits, corporations and their various stakeholders. Communication provides the path to successful, win-win outcomes for all partners. And mobile communication in particular can strengthen those relationships and help you realize the full power of cause marketing.
Here are just some of the ways mobile communication can strengthen your cause marketing relationships and programs:
Empowers visibility and engagement in a multi-screen world
- Text provides easy access to participation while making campaigns more relevant to mobile supporters
- Cell phone penetration in the U.S. is greater than 100 percent
- By 2014, mobile internet is predicted to take over desktop internet usage (source: Microsoft Tag, 2012)