Insights to Power Social Good

Yosuke Carter

Yosuke Carter is the Marketing Manager for Mobile Accord, Inc. With a background in business development for B2B companies, he brings his knowledge of advanced Internet marketing strategies to help nonprofits promote social good.
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Recent Posts

How to Use Mobile and Digital to Improve Fundraising Efficiency

Posted by Yosuke Carter on Jan 23, 2015 1:33:00 PM

how-to-use-mobile-digital-to-improve-fundraising-effectiveness-01

When I was in college, I hated accounting and finance. I much preferred learning about marketing strategies and organizational psychology over balance sheets, EBITDA and COGS.

The best thing about entering the "real world" is that you learn to connect the dots. When you gain first-hand experience of how your spending impacts the success of your organization, the most boring subjects become interesting.

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3 Awesome Resources for Your 2015 Content Publishing Calendar

Posted by Yosuke Carter on Jan 14, 2015 2:19:00 PM

3 awesome resources for your 2015 content publishing calendar

According to the 2015 Nonprofit Content Marketing Bechmarks, Budgets and Trends—North America Report, 35% of nonprofits say that their organizations are effective at content marketing. To help increase these numbers, we've compiled 3 awesome resources for your 2015 editorial calendar.

Before we dive into those, let's cover the basics:

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Topics: Mobile Marketing, Mobile Engagement

3 Ways to Maximize Text Donations on #GivingTuesday and Beyond

Posted by Yosuke Carter on Nov 26, 2014 3:51:00 PM

Learn how to maximize text donations on #GivingTuesday

Do you remember the first time you made a text donation?

For me, it was on January 13, 2010, the day after the earthquake in Haiti. I wasn't sitting in front of a computer when I heard the news. I was watching TV and happened to have my phone on me.

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Topics: text to give

How to Plan and Execute a Successful #GivingTuesday Marketing Campaign

Posted by Yosuke Carter on Nov 13, 2014 5:08:00 PM

how-to-plan-successful-givingtuesday-marketing-campaign

"The conductor must breathe life into the score. It is you and you alone who must expose it to the understanding, reveal the hidden jewel to the sun at the most flattering angles." - Charles Munch

As a nonprofit marketer, you are the conductor who is responsible for orchestrating coordinated marketing activities that promote understanding of your cause and influence decisions to give time and/or money.

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Gain a Deeper Understanding of Today's Donors in Less Than 2 Minutes [Infographic]

Posted by Yosuke Carter on Oct 21, 2014 3:02:00 PM

For busy nonprofit marketers, it's hard to find the time to have conversations with individual donors, but trust me, understanding and being able to effectiviely communicate with your donors is important.

After all, marketers are professional communicators and practicing active listening make us better communicators. This helps to create content that attracts potential supporters and eventually leads to donations.

Since marketers need to do more with less, here is an infographic with data from our 2014 mGive Text Donation Study that will give you a deeper understanding of what today's donors are saying:

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How the Inbound Movement Can Solve the World's Biggest Problems

Posted by Yosuke Carter on Sep 26, 2014 4:09:00 PM

How the Inbound Movement can solve the world's biggest problems

For every giver, there is a taker. For every act of kindness, there is an act of atrocity. For every Yin, there's a Yang. 

After a week of feeling inspired and connecting with remarkable people at HubSpot's INBOUND conference, news of the escalating conflict in the middle east intensified post-conference depression.

My recent observations reminded me that life is a series of experiences that are neither good or bad—and that life happens just the way it's supposed to. It also reminded me that life is what we make of it and amazing things happen when we turn our thoughts into action.

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Topics: Social Good

3 Capabilities Higher Ed Needs Right Now

Posted by Yosuke Carter on Aug 5, 2014 10:52:00 AM

3-higher-ed-capabilities-01Let's say you're building a new house.

You have a vision of what it will look like—down to the details. You get the materials, equipment and tools to build your dream home...

Then you realize that you have never built a home before.

What do you do?

A) Give up on building the house.

B) Take the next few years to learn how to build your home.

or

C) Leverage the expertise of professionals who can build it for you and help you gain capabilities to maintain it?

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Topics: Higher Ed

How to Adopt a Donor-Centric Approach to Fundraising

Posted by Yosuke Carter on Jul 11, 2014 3:42:00 PM

donor-centric-fundraising-01Imagine if you could attract donors who not only donated to your nonprofit, but got their friends and family to donate as well.

This might be something that might (or might not) sound good in theory, but how can nonprofit leaders put this into practice?

Whether you're a nonprofit or for-profit business, this timeless formula is the foundation for any desired result:

Thoughts + Beliefs + Actions = Results

You may already be embracing the key elements of donor-centric fundraising, but in an age where technologies are evolving quickly, we need to go beyond thanking donors promptly, making warm calls, and cultivating relationships.

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Topics: Mobile Fundraising, Fundraising Ideas, Mobile Engagement

3 Things Your Executive Director Wants to Know About Mobile and Social Media

Posted by Yosuke Carter on Jun 13, 2014 5:46:00 PM

3-things-social-media-mobile-01Picture this. Two Development Directors (A & B) each spend $10,000 on a widget that is designed to improve fundraising results. Development Director A doesn’t quite understand how the widget works and rarely uses it. On the other hand, Development Director B educates himself (and even gets help from people who know most) about the widget. He uses it frequently and is constantly finding new ways to improve desired outcomes.

At the end of the year, the Development Directors share the ROI analysis with their Executive Director. Guess how their conversations went?

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Topics: Fundraising Ideas, Mobile Marketing, Mobile Engagement

5 Steps to Capitalize on Significant Events (like Earth Day)

Posted by Yosuke Carter on Apr 22, 2014 3:40:00 PM

Nonprofits should capitalize on significant events like Earth Day Today marks the day when over a billion people in 192 countries recognize and take action on the unique environmental challenges of our time. Activists and volunteers around the world are planting trees, organizing demonstrations, and cleaning up their communities to honor our Mother Earth. Imagine if you could find ways to harness the power of these types of significant events to increase the level of awareness and activation for your cause? 

As nonprofit development and communications leaders, it can be a challenge simply keeping your head above water. With competing priorities and limited monetary, logistical and staff resources, nonprofit leaders need to maximize their effectiveness at every opportunity, including big events and awareness dates.

The Challenge: How can I capitalize on significant events to advance our mission and reach fundraising goals?

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Topics: Fundraising Ideas, Cause Marketing, Environmental

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