Similar to most holidays, Valentine’s Day includes a lot of build-up, anticipation and planning – and then it’s over. This sometimes mirrors the big push before a gala or fundraising campaign. It’s easy to focus on your loved ones on the big holidays. But the question I always wrestle with is “How do I keep the connection all year long?”
This question could relate to nonprofit organizations and those most important to them – their supporters and donors. How will your organization engage and cultivate your active base? How many “lost” supporters will you be able to re-engage?
Your mGive Account Manager can help you integrate mobile into your overall strategy, which allows you to stay in touch using the most personal and effective communication device – their mobile phone. This month, don’t forget to reach out to those waiting to hear from you – your loyal mGive team and your supporter base! Both will be glad to hear from you.
Brigette is an account manager at mGive, a Mobile Accord service. Born in Hancock, MI, she graduated with a Bachelor’s in Journalism from Michigan State University. She is a Pisces, her favorite band is the Beastie Boys and she loves strawberries. She has been in Sales and Account Management for media organizations for the past 15 years, and joined Mobile Accord to help nonprofits engage their donors and supporters through mobile. Contact Brigette by texting BRIGETTE to 50555. Message and Data rates may apply. For full terms visit www.mGive.com/E.