"10 Principles of Fundraising... with a Mobile Twist" - Part two of a five part series on how mobile and fundraising work hand-in-hand.
The perfect fundraising effort has many components. Leave an element out and your final result may not be what you expect. Learn to perfect each of these 10 must-have steps and your efforts will yield better results every time.
Last time we discussed the importance of determining your target and starting the conversation. Miss out on part of one of our series? Learn more about Step 1 and Step 2 here.
Step 3: Tell your story
There are so many groups trying to raise funds for so many wonderful things. And sometimes, the magnitude of wonderful is the story behind it. Dig deep. Find all the reasons people need to be a part of your effort. Then tell a story so compelling it would be hard not to become a supporter.
mTip: Use mobile to capture mission moments. Start a text campaign to encourage supporters to submit photos from their cause based experiences right from their mobile phone to your social media outlets or website.
Step 4: Personalize your message: tell their story
Every cause, whether directly or indirectly, affects people, animals or the environment. Too many times we hear stories of why we should help support a nonprofit, but we are distanced from the cause we are supporting. Take the opportunity to identify what resonates with your supporters and make messages as personal as possible.
mTip: Use the mGive toolset to collect further data from your supporters, such as their geographic location or specific interests in order to make your text campaigns more personally appealing. mGive Account Managers work closely with their clients to help build their mobile databases and craft messages with personal appeal.
Stay Tuned: Next week we'll share part three of 10 Principles of Fundraising with a Mobile Twist.
Cassie Bair is the VP of Marketing at Mobile Accord. Cassie has worked with multiple nonprofits leading marketing, strategic partnership and cause marketing initiatives. mGive, a Mobile Accord service, educates, engages and empowers nonprofits and their stakeholders through our groundbreaking utilization of SMS (text message) technology. Contact Cassie on Twitter (@Bairings) or by texting CASSIE to 50555. Message and Data rates may apply. For full terms visit www.mGive.com/E.