25,000 children die every day from preventable causes, such as not having access to food, medicine, or safe drinking water. The United States fund for UNICEF believes that number should be Zero. In an effort to champion this belief, the organization has initiated its "Believe in Zero" campaign.
The National Basketball Association (NBA) is one of many organizations supporting UNICEF's campaign to decrease the volume of preventable child deaths that occur around the world every day.
The Phoenix Suns will ask fans to join in the fight to roll back the number of preventable child deaths from 25,000 per day to zero when they take on the Memphis Grizzlies today, April 13. Promotional efforts will include a number of in-game public service announcements in which fans will be encouraged to donate $5 by texting ZERO to UNICEF (864233). Mobile donations for UNICEF are powered by mGive.