Insights to Power Social Good

AUA and NFL Mobile Giving Superbowl Promotion

Posted by mGive Team on Jan 29, 2009 4:04:00 AM

    
During this Sunday's Super Bowl, the American Urological Society and the NFL have collaborated to show a PSA for prostate cancer.  The video is 30 seconds long and will be shown in stadium during the year's biggest game, and on the NFL network.

The video features Mike Haynes, NFL Vice President, former player, and Pro Football Hall of Fame Inductee in 1997; along with Willie Lanier a Pro Football Hall of Fame Inductee for 1986, and Len Dawson Pro Football Hall of Fame Inductee for 1987.

The video also contains a Mobile Giving call to action asking viewers to text LIFE to 90999 to donate $5 to help fund prostate cancer screening and the search for a cure. Mobile donations for the American Urological Society are powered by mGive.



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Topics: Health and Social Services, Mobile Fundraising, Social Good, Intermediate

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