The January 2009 issue of In Style magazine features an article entitled, "Upgrade Your Karma - A month of fantastic ways to give more."
So, what's the number one way in which readers can express their compassion?
Text ALIVE to 90999!
Perhaps chosen for its effectiveness, texting ALIVE to 90999 sends a $5 donation to Keep a Child Alive. With Key's promotion and support, the organization has already raised thousands in mobile donations. The mobile giving campaign for Keep a Child Alive is powered by mGive, and as always, we are thrilled to see one of our nonprofit partners receiving positive publicity. Equally exciting about this coverage is the constructive effect it can have on the mobile fundraising channel as a whole. The article will expose more than one million readers to the novel idea of mobile giving, and hopefully boost fundraising for nonprofits with active text donation campaigns.
Check out the article for yourself on page 119 of In Style's January 2009 issue!