Insights to Power Social Good

Red Cross Text Donations Raise $190,000

Posted by mGive Team on Dec 3, 2008 8:24:00 AM

    

Today The American Red Cross announced record-breaking accomplishments of its Text2HELP mobile fundraising campaign. Created in partnership with VeriSign, Inc., and The Wireless Foundation, the campaign has raised over $190,000 since September to provide relief for victims of natural disasters like Hurricanes Gustav and Ike. Similar to The Mobile Giving Foundation, The Wireless Foundation was created specifically in conjunction with the American Red Cross's Text 2HELPTM program, and acts as a liaison between wireless donors and relief programs.

In raising an unprecedented $190,000 in mobile donations, the Text2HE

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LPTM campaign provides evidence of the power of mobile giving. Ultimately, the campaign's ongoing success is the product of promotional efforts across various communication channels. A prototype for the mobile fundraising call to action, Text2HELP's promotional messages capture the attention of concerned Americans and provide them with the means to make an immediate and nearly effortless response.  Especially effective in raising mobile donations were calls to action made by the political campaigns of President Elect Barack Obama and Senator John McCain during the 2008 presidential elections. Obama sent his constituents a mass text message asking them to text GIVE to 24357 (2HELP), and Mike Duncan, McCain supporter and chairman of the RNC, asked convention attendants to pull out their cell phones and do the same.

mGive has launched close to 100 mobile giving campaigns, and our clients represent nearly $11 Billion in the nonprofit industry. As a leading provider of mobile giving services, mGive seeks to offer our clients the tools and resources necessary to launch successful mobile fundraising campaigns similar to The American Red Cross' Text2HELPTM. Right now, any nonprofit organization can begin collecting donations via mobile in order to bolster their fundraising.  For more information visit mGive.com.

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Topics: Mobile Fundraising, Social Good, Intermediate, Disaster Relief

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