USA Today published an article on the new generation, saying that charitable giving is characterized by tendencies and preferences of Millennials and Generation Xers. The article discusses mobile donations, and points to the successful mobile giving campaigns of Keep A Child Alive (text ALIVE to 90999) Children's National Medical Center (text NATS to 90999). It also includes commentary from Jim Manis of the Mobile Giving Foundation, who offers his insight as to why the mobile giving industry is doing so well. The mobile giving campaigns for Keep a Child Alive and Children's National Medical Center are powered by mGive.
The New Face of Giving -Andrea Stone, USA Today