Today, The Richie Madden Children's Foundation announced the launch of their mobile giving campaign, allowing over 230 million users to text "CHILD" to 90999. This mobile-savvy organization is using text message donations as their primary fundraising tool. At only a few hours after launch, the campaign looks to break mobile donation records.
The Richie Madden Children's Foundation seeks to help low-income families through medical assistance, donating baby products, and building playgrounds. The organization's mobile giving campaign is powered by mGive.
You can see the foundation on the homepage of MySpace today and throughout the month with banner advertisements encouraging users to donate.
In addition, The Richie Madden Children's Foundation was featured in an article by People magazine, outlining the text to donate service. Read the Article
Tonight, Nicole Richie and Joel Madden will appear on the television show Extra to discuss their charity and make a call to action to donate. To see where the spot will air in your area visit: http://extratv.warnerbros.com/about/whenitson.php
You can also donate to the Richie Madden Children's Foundation through their flash widget-