For every giver, there is a taker. For every act of kindness, there is an act of atrocity. For every Yin, there's a Yang.
After a week of feeling inspired and connecting with remarkable people at HubSpot's INBOUND conference, news of the escalating conflict in the middle east intensified post-conference depression.
My recent observations reminded me that life is a series of experiences that are neither good or bad—and that life happens just the way it's supposed to. It also reminded me that life is what we make of it and amazing things happen when we turn our thoughts into action.
Based on my recent experiences, I'm sharing my personal views on how the Inbound Movement can solve some of the world's biggest problems:
Inbound is about empathy
Resolving any conflict starts with empathy. Practicing empathy isn't always easy. It doesn't mean that you have to agree with what the other person says or does. Most importantly, it doesn't matter who the other person is.
To learn more about the power of empathy, watch this short video:
Inbound is about helping
Mandy Hale said it best, "There is nothing more beautiful than someone who goes out of their way to make life beautiful for others." For many Marketers, HubSpot's tools and remarkable content have made our lives beautiful.
By teaching Marketers how to adapt to the way today's buyers make buying decisions, it drives business growth. When you apply this approach on a larger scale, it has the potential to create prosperity around the world.
After all, power is gained by sharing knowledge.
Inbound is about creating an experience that people love
Experiences shape beliefs. By creating experiences people love, we shape beliefs that we are the preferred business partners. Imagine if the global community could provide experiences that their citizens—and neighboring countries loved?
A set of shared beliefs, values and practices create these experiences. My biggest take-away from INBOUND wasn't about anything Marketing-related. It was the culture of HubSpot because that's what created the experiences for attendees.
In case you haven't seen it already, here's HubSpot Culture Code:
To me, the Culture Code is not a manifesto or employee handbook. It's the blueprint for what all organizations should aspire to be.
The Inbound movement can go beyond transforming the way we do business. It can transform the world by teaching empathy, helping others, and creating experiences that people love.
As Marketers, it's easy to focus on generating leads and increasing revenue, but we have the power to create change. Let's collaborate to solve the world's biggest problems.
My high school wresting coach once said, "There are three types of people in the world: those who make things happen; those who watch things happen; and those who wonder what the hell happened. Which one do you want to be?"