Insights to Power Social Good

Ground Control to Major Blog: A Next Gen Mobile Frontier

Posted by Jonathan Bray on Apr 8, 2016 2:31:11 PM

Ground-Control-to-Major-Blog-A-Next-Gen-Mobile-Frontier.jpgYour mobile phone is your personal app...your connection to your community, your connection to the world

… did you know that most smartphones have a stronger computer than the computers that put the first astronauts on the moon?

Holy MOON DUST Batman!

Mobile technology is the Next Generation way to engage with donors. And it’s not limited to youth alone. Everyone seems to be hyperactive on their phone these days. 

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Topics: Mobile Marketing, Fundraising, text giving, Text

Text to Give vs. Text to Donate: A Battle Royale

Posted by Jonathan Bray on Mar 31, 2016 3:15:13 PM

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Topics: nonprofit, text to give, Fundraising, Text to Donate

The Mind Blowingly Simple Way to Cook Up Massive Fundraising Success for Your Organization

Posted by Jonathan Bray on Mar 22, 2016 2:08:32 PM

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Topics: Fundraising, Call-to-Action, Ask, AIDA, Donor's Journey

3 Strategies to Build Your Mobile Community

Posted by Jonathan Bray on Mar 18, 2016 12:55:00 PM

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As we look to the future with hopes, dreams, and long term visions of the massive community of loyal and active participants for your noble cause, there seems to be an infinite array of strategies, tools, and methods to go about what we’ve always done… which is building meaningful relationships with real people. (Just with new tools.)

It can seem a little daunting to make good use of all of these opportunities.

Rest assured, it’s actually easier than ever to connect with your donors, volunteers, and advocates with technology. What's more, everyone's online these days... 

We advocate community building as our #1 best practice because it works!

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A Super Bowl Reflection

Posted by Jonathan Bray on Feb 12, 2016 5:12:49 PM

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How to Better Execute a Text-Book Text Message Call-to-Action

The Super Bowl is always a fun time for many gathering around the television to enjoy food and drink with close friends.

We can seemingly feel the electricity through the television set!

We just love to watch the ads...maybe for entertainment, maybe to get some ideas for our own marketing efforts…. and maybe just for the implied Buffalo Wings.

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Topics: Marketing, Advertising, Call-to-Action, Text

Building More Effective Organizations through Inspiring Motivation

Posted by Jonathan Bray on Dec 30, 2015 3:57:15 PM

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Topics: nonprofit

Happy Holidays from mGive

Posted by Jonathan Bray on Dec 10, 2015 12:32:26 PM

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Our team inspires me.

We’re not afraid to share a little holiday cheer, so enjoy please enjoy this little gem from a couple bright members of our team. Here’s Brandon from the Client Services team, and Jose from our Business Development team. :)

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Topics: holiday season, holiday giving

5 Facebook Tips to Propel your Giving Tuesday Efforts

Posted by Jonathan Bray on Oct 22, 2015 3:03:25 PM

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Topics: Facebook Ads, Facebook, Marketing, Digital Marketing

3 Ways to Maximize Text Donations on #GivingTuesday and Beyond

Posted by mGive Team on Oct 12, 2015 4:26:14 PM

Learn how to maximize text donations on #GivingTuesday

Do you remember the first time you made a text donation?

For me, it was on January 13, 2010, the day after the earthquake in Haiti. I wasn't sitting in front of a computer when I heard the news. I was watching TV and happened to have my phone on me.

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Topics: text to give, #GivingTuesday

How to Reach Your Donors

Posted by Jonathan Bray on Oct 6, 2015 2:09:39 PM

Cutting through the Clutter

Newspaper Messaging

Advertisers have been talking about the over saturation of media for decades and it’s continuing to pile on at an astonishing rate. We have an unprecedented amount of content flooding the internet…the web is filling out, like a big bubble, ever expanding.

 

As a nonprofit with limited resources it is an even bigger challenge to get your voice heard. So how do you cut through all that information and reach your donors, volunteers, and supporters? 

 

There are many ways to provide true value to your community and cut through the clutter. Try something that touches the heart. A good story can resonate on many levels, create a compelling reason for someone to engage, and provide a good resource for your community to share.

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Topics: text giving, communication

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