Insights to Power Social Good

Busting the Myths of Mobile – More Effective Donor Campaigns with Mobile

Posted by Elizabeth Same on Oct 16, 2013 11:07:00 AM

mobile myths part oneIf you’ve ever thought about fundraising more effectively; having better engagements with donors, increasing donor retention and breaking through the “clutter” – mobile can do that for you.  But not if you get frightened away by the myths you may have heard about mobile.  You can realize mobile’s full potential in your fundraising campaign if you get the facts.

Don’t let the myths of mobile scare you! Let us spook-away some of the most frightening myths about mobile before they haunt you.  After all, done right, mobile offers treats, not tricks! 

Here’s our Halloween treat for you – Busting the Myths of Mobile! 

This is first in a series of three – watch for parts two and three as we clear away the cobwebs from more Myths of Mobile.

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Topics: mobile myths, Mobile Fundraising, Beginner, Mobile Research, Mobile Engagement

You Don’t Need a Hurricane to Use Mobile

Posted by Elizabeth Same on Oct 11, 2013 8:50:00 AM

mobile and nonprofitsOf course you’ve seen the appeals for text donations after disaster strikes. They rang out after Hurricane Sandy. And they were issued for other disasters too, like the earthquake in Haiti, or the recent floods in Colorado. No doubt you’ve heard how effective those appeals can be. 

What you might not know is that mobile can be just as effective for non-disaster related causes as well.

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Topics: Mobile Fundraising, Strategies and Tactics, Beginner, Mobile Engagement, Innovation and Creativity

Mobile and Event Fundraising – Event Mobile Engagement Made Easy

Posted by Elizabeth Same on Oct 9, 2013 11:35:00 AM

mobile and eventsCan mobile help you find new supporters, engage donors and fundraise at events? 

Ask Robert Thompson, former director of media relations for Mile High United Way in Denver, who used mobile as part of their annual Thanksgiving Day event, the Turkey Trot:

“Mobile gave us the base audience with which to begin communicating and messaging about the Mile High United Way, due to our use of mobile at our annual Turkey Trot event,” he says.  “Because of the amazing response, we are excited to use mobile again with the Turkey Trot this year.”

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Topics: Mobile Fundraising, Strategies and Tactics, Beginner, Intermediate, Mobile Engagement

mSpiration: Some mTips for Making Good on bbcon2013 Advice

Posted by Elizabeth Same on Oct 8, 2013 8:40:00 AM

mGive was delighted to attend the annual Blackbaud conference for nonprofit fundraisers, “BBCON 2013.”  Our staff had a “super” time, which included meeting with attendees and discussing how to become a mobile superhero (see our Facebook page for some real action shots!).  A highlight for us was presenting with Ann Maier from the National Geographic Society on Using the Mobile Channel:  What the Man of Steel Can Teach You About Mobile.

bbcon 2013
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Topics: Strategies and Tactics, Beginner, mSpiration, Social Good, Education, year-end

Mobile Text Campaigns Ideas for Your End-of-Year Fundraising Campaign

Posted by Elizabeth Same on Oct 2, 2013 11:17:00 AM

End of Year Giving

Fall is rapidly approaching and you are probably busy finalizing your end-of-year giving plans. Have you considered using mobile as a way to tie it all together?

The first thing many people think about when it comes to mobile is text donations.  Mobile can indeed be used to ask donors for contributions but limiting mobile to that narrow role is like using the Internet just for email.  The Internet has many uses – and so does mobile. 

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Topics: Mobile Fundraising, Strategies and Tactics, Beginner, Intermediate, Fundraising Ideas, Education, Mobile Engagement, year-end, holiday giving

mSpiration: mGive is Taking Fundraising Virtual!

Posted by Elizabeth Same on Sep 11, 2013 8:05:00 PM

FundRaising Success Virtual Conference

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Topics: Mobile Fundraising, Strategies and Tactics, Beginner, mSpiration

mSpiration: Mobile Rockstar = Millions in Text Donations

Posted by Elizabeth Same on Aug 29, 2013 8:32:00 AM

The most experienced account manager

Your Latest mSpiration- Quick mobile ideas to mSpire your nonprofit organization to change the world one text at a time.

For this week’s mSpiration we wanted to highlight one of our own… Angela Whaley, client experience director! Angela celebrated five years with mGive last week and is the most experienced account manager in text donation industry. She has, literally, helped to create this channel as it’s grown over the years and happily shares all of her knowledge and expertise about mGive and mobile initiatives with clients and the public whenever asked.

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Topics: Beginner, mSpiration, Education, Mobile Fun

Touchdowns, Text Donations and Tall Tales.

Posted by Elizabeth Same on Aug 23, 2013 11:35:00 AM

Text Donation MythsJenifer Snyder of The mGive Foundation talked to CauseTalk Radio about how nonprofits can throw winning touchdowns by using mobile to maximize engagement and fundraising.  CTR co-host Joe Waters—based in Boston—is not a fan of Tim Tebow joining The Patriots, but he is a BIG fan of nonprofits incorporating good mobile strategies for bigger success. Listen in as Joe and CTR co-host Megan Strand (who wisely abstained from football trash talk) let Jen Snyder de-bunk the myths of mobile for nonprofits.  

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Topics: Mobile Fundraising, Beginner, mSpiration, Intermediate, Education, Mobile Engagement

mSpiration: 2013 mGive Text Donation Study Infographic

Posted by Elizabeth Same on Aug 9, 2013 9:45:00 AM

Your Latest mSpiration- Quick mobile ideas to mSpire your nonprofit organization to change the world one text at a time.

Your nonprofit is going mobile-just in the nick of time! But how do you make mobile work, while becoming your organization's mobile rock star? On our new blog series we will be posting innovative, creative and downright awesome ways that mobile is being used so you can go turn those bystanders into supporters-in 160 characters or less!

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Topics: Mobile Fundraising, Beginner, Mobile Research, Mobile Engagement

mSpiration: American Humanist Association Partners with mGive to Evolve Fundraising Strategy and Find New Donors.

Posted by Elizabeth Same on Aug 1, 2013 7:57:00 AM

Social Media ROIYour Latest mSpiration: Quick mobile ideas to mSpire your nonprofit organization to change the world--one text at a time.

Problem: Only 9% of nonprofits using Facebook can measure a return on investment, according to the 2012 Nonprofit Social Network Benchmark Report.

Solution:

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Topics: Mobile Fundraising, Strategies and Tactics, Beginner, Fundraising Ideas, Mobile Engagement

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