Insights to Power Social Good

mGive Case Study: Becoming a Hero by Texting for Heroes

Posted by mGive Team on May 1, 2013 1:47:00 PM

 Becoming a Hero by Texting for HeroesThe Organization Active Heroes provides financial and emotional support to veterans, active duty military and their families through community projects, challenges and fundraisers.

The Highlights

  • Active Heroes executed an mGive mobile donation campaign during the inaugural #GivingTuesday
  • Active Heroes raised $2,510 in $10 donations from one day of calls-to-action activity
  • Active Heroes activated their calls-to-action through social media using compelling imagery and stories
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Topics: Health and Social Services, Mobile Fundraising, Social Good, Intermediate, Case Study

mGive Case Study: United Way Trots Mobile Out for Annual Event

Posted by Cassie Bair on Mar 21, 2013 10:26:00 AM


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Organization: Mile High United Way

The Challenge: What would you do if you had 10,000 eager race attendants, ready to take action for your organization?

The Solution: Connect with your audience in the most powerful way possible - by tapping into them through their phone to spark their interest in your cause and hold their attention even after the event is over. In other words, create a mobile community for volunteers, race participants, and supporters in order to cultivate relationships and create long-term donors.

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Topics: Strategies and Tactics, Social Good, Advanced, Mobile Engagement, Case Study

Case Study: mGive Helps National Geographic Society "Cause an Uproar"

Posted by Cassie Bair on Jul 24, 2012 5:08:00 AM

The Organization:

National Geographic Society

Overview:

The National Geographic Society executed two mobile campaigns simultaneously with different approaches. A soft launch occurred in December 2010 and supporters were encouraged to text LIONS to 50555 to give $10 during Big Cats Week and then asked to join the National Geographic Society’s Mobile Community.

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Topics: Mobile Fundraising, Strategies and Tactics, Social Good, Mobile Engagement, Case Study

Case Study: Using Mobile Donations at In-Stadium College Events

Posted by mGive Team on Nov 12, 2009 2:55:00 AM

Using Mobile Donations at In-Stadium College Events: Capital Area United Way

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Topics: Health and Social Services, Mobile Fundraising, Social Good, Intermediate, Education, Case Study

Case Study: Incorporating Mobile Giving into Brand Standards

Posted by mGive Team on Jul 29, 2009 7:47:00 AM

Case Study: Incorporating Mobile Giving into Brand Standards- Defenders of Wildlife

Defenders of Wildlife is dedicated to the protection of all native wild animals and plants in their natural communities. We work with local communities, land owners and government leaders to encourage common-sense solutions that protect the interests of wildlife and people. Defenders of Wildlife signed up with mGive.com to power their text message donation and communication efforts. Within two months of their campaign launch, the Defenders of Wildlife saw a significant amount of opt-ins and donations. This case study covers how they incorporated mobile into their brand standards.

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Topics: Mobile Fundraising, Social Good, Advanced, Mobile Marketing, Animal Rights and Protection, Case Study

mGive Case Study- Using Mobile Donations at Televised Events

Posted by mGive Team on Jul 7, 2009 6:26:00 AM

mGive Case Study- Using Mobile Donations at Televised Events- Keep a Child Alive

In early 2008 mGive pioneered Mobile Donations in the United States, providing non-profits nationwide the ability to utilize the mobile channel for purposes other than messaging.  Since then, many major charities such as The United Way, UNICEF, Children's Miracle Network, The Disabled American Veterans, and hundreds more have integrated mobile donations into their fundraising efforts.

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Topics: Mobile Fundraising, Strategies and Tactics, Social Good, Advanced, Case Study

Teleton MexAmérica Mobile Giving Case Study

Posted by mGive Team on Apr 10, 2009 12:20:00 AM

In early 2008 mGive pioneered mobile giving in the United States, giving non-profits nationwideTeleton2 resized 600 the ability to utilize the mobile channel for purposes other than messaging. Since then, many major charities such as The United Way, ASPCA, Keep A Child Alive and many more have integrated mobile donations into their fundraising efforts.

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Topics: Mobile Fundraising, Social Good, Advanced, Case Study

Case Study: Using Mobile Giving at Celebrity Events- Keep a Child Alive

Posted by mGive Team on Jan 16, 2009 3:19:00 AM

We've decided to release our Keep a Child Alive Case Study on our blog. Original content is below along with a link to download the full PDF at the bottom. start a virus resized 600
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Topics: Mobile Fundraising, Advanced, Mobile Research, International Aid, Case Study

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