Insights to Power Social Good

5 Ideas for Integrating Mobile into Your Cause Marketing Efforts

Posted by Angela Whaley on Jun 5, 2014 11:56:00 AM

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I’m the first to admit that I’m easily inspired. You may say I’m a dreamer, but I’m not the only one… 

After attending the annual Cause Marketing Forum in Chicago last week, I headed back to Denver particularly inspired.

The collaboration between nonprofits and brands to promote social good and exchange of ideas had my head spinning. One of many examples includes Jeremy Heiman’s, presentation and a call-to-action for the audience to start “a movement, not a campaign” with this slide (tweeted by @mGive):

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Topics: Social Good, Cause Marketing

5 Steps to Capitalize on Significant Events (like Earth Day)

Posted by Yosuke Carter on Apr 22, 2014 3:40:00 PM

Nonprofits should capitalize on significant events like Earth Day Today marks the day when over a billion people in 192 countries recognize and take action on the unique environmental challenges of our time. Activists and volunteers around the world are planting trees, organizing demonstrations, and cleaning up their communities to honor our Mother Earth. Imagine if you could find ways to harness the power of these types of significant events to increase the level of awareness and activation for your cause? 

As nonprofit development and communications leaders, it can be a challenge simply keeping your head above water. With competing priorities and limited monetary, logistical and staff resources, nonprofit leaders need to maximize their effectiveness at every opportunity, including big events and awareness dates.

The Challenge: How can I capitalize on significant events to advance our mission and reach fundraising goals?

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Topics: Fundraising Ideas, Cause Marketing, Environmental

Collecting Data through Mobile for Cause Marketing

Posted by mGive Team on Jun 24, 2013 3:24:00 PM

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Collecting Data through Mobile for Cause Marketing

“People, who need people, are the luckiest people in the world,” sang Barbara Streisand. She almost got it right: People who need people…need data.

Cause marketing needs people. And getting people involved as donors or volunteers in your cause requires data. Having the right data means taking the guesswork out of your communication. It means reaching the right person with the right message at the right time. Most importantly, good data and the understanding of how to use it empowers you to build relationships with people who want to support your cause.

Cause marketing provides an excellent opportunity for data building. Partnering with a corporate or brand entity provides access to new audiences and lends credibility and cache to your organization.

Cell phone penetration in the U.S. is greater than 100 percent, making mobile a strong data acquisition and list building tool. Mobile phones are almost always close to the people you need. Americans have their phone within arm’s reach 19 hours per day. With phones almost always within their grasp, it’s no wonder that 85 percent of text messages are read within 15 minutes of receipt.

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Topics: Strategies and Tactics, Cause Marketing, Mobile Engagement

Cause Marketing Campaigns that Work

Posted by mGive Team on Jun 17, 2013 9:40:00 PM

Cause marketing that works 150x150Cause marketing works. Cause sponsorship is expected to grow to $1.78 billion in 2013, a projected increase of 4.8 percent over 2012 (IEG Sponsorship report). Corporations want to harness their power for social good (and they know consumers reward those who do – there was a 39 percent increase in consumers who said they “would recommend” a cause related brand in 2012, according to Cause Marketing Forum) and non-profits welcome the added resources and credibility offered by a corporate brand.

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Topics: Social Good, Advanced, Mobile Marketing, Cause Marketing

mGive equals mGood

Posted by mGive Team on Dec 21, 2011 6:03:00 AM

Ask anyone around the halls of mGive what their favorite time of year is, and the response will almost always be the holidays. And no, it’s not because we finally receive our precious winter powder in the Rocky Mountains (note: we’re avid snowboarders and skiers!). It’s because during the holidays we see how creatively our clients weave mobile into their holiday giving campaigns. It’s the time of year where we are reminded of how meaningful and impactful our daily jobs are here at mGive.

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Topics: Social Good, Advanced, Cause Marketing

Giving "SMS" Thanks

Posted by mGive Team on Nov 18, 2011 6:41:00 AM

Thanksgiving truly marks the start of the holiday giving season. It’s critical to the success of most nonprofits to take the time to thank those who continue to support, encourage, and inspire your cause! “Giving thanks” doesn’t have to be restricted to just one day of the year. So, how do you use SMS (text) particularly during the month of November?

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Topics: Strategies and Tactics, Social Good, Advanced, Cause Marketing, Mobile Engagement

The Social Accord Program

Posted by mGive Team on Oct 18, 2011 4:09:00 AM

Earlier this year, we whipped open the dictionary app on our phones to define our new employee volunteer program.  Ok, ok, so that is a slight exaggeration… but we did take the time as a team to analyze what we wanted to do, how we wanted to do it and what we wanted to name it. After a lot of discussion and an internal staff competition, we found a natural title for the program – the Social Accord Program. Because mGive is a Mobile Accord service, and the phrase “Social Accord” closely ties to our company values, the name stuck immediately.

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It did not take long for the program to take off. Every full-time employee now has the opportunity to use 4 hours of paid time-off a month to volunteer for a nonprofit of their choosing.  Since the program’s establishment, the mGive team has taken advantage of the opportunity to give back. Numerous Colorado-based organizations have seen an impact from our employees, including Concerts for Kids, the Maxfund No-Kill Animal Shelter, the Douglas County Sheriff's Office and the Junior Achievement Program.

With so much positive feedback from both our employees and the nonprofits we’ve impacted, we’ve decided to take the giving spirit a step further. It’s our pleasure to announce the Mobile Accord Volunteer Sabbatical Leave program, beginning this month. This program allows our employees the opportunity to create global impact through a more extensive volunteer program. After three years of service at Mobile Accord, whether part of the mGive or GeoPoll service lines, employees are given a paid week off to travel to a location of their choosing and volunteer.

Social Accord 2 resized 600The Volunteer Sabbatical Leave program encompasses our collective desire to give back, and states, “we encourage our employees to become involved in their local and international communities by lending their voluntary support to programs that positively impact the quality of life within these communities and all over the world. Whether an employee’s passion is environmental sustainability, social justice, education or anything in between, employees have the opportunity to give back.” We’ve already heard folks discussing ideas – everything from environmental conservation in Costa Rica to health care in Kenya.

This type of social good is just one of the many reasons I was attracted to Mobile Accord and the mGive team. Having the opportunity to work alongside nonprofits from all over the county was a major plus. And after three months of creating social impact in this job, I am still enjoying the collaborative and creative energy that the mGive crew exhibits day-in and day-out.

If you are new to the mGive family too, then welcome! I am excited to grow with you all.
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Topics: Social Good, Advanced, Cause Marketing

Text RESPECT!

Posted by Stephen Joos on Oct 7, 2008 9:21:00 AM

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Topics: Health and Social Services, Mobile Fundraising, Social Good, Intermediate, Cause Marketing, Innovation and Creativity

Cause Marketing Sampler

Posted by mGive Team on Jul 23, 2008 6:00:00 AM

selfish giving cause marketingJoe Waters at Selfish Giving wrote an awesome expose on Cause Marketing and Mobile Giving. He outlines the three campaigns making headlines right now-
    • Alicia Keys and Keep a Child Alive (Text 'ALIVE' to 90999)
    • The Washington Nationals and Children's National Medical Center (Text 'NATS' to 90999)
    • Stand Up to Cancer (Text 'STAND' to 40202)
He also ties in research from AdAge how television viewers identify with brands that support their favourite causes. Check out the post for more info.

Cause Marketing Sampler

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Topics: Health and Social Services, Mobile Fundraising, Intermediate, Mobile Marketing, Cause Marketing

mGive for Giving via Text Message on a Mobile Device

Posted by Elizabeth Same on May 15, 2008 4:35:00 AM

Phil CubetaPhil Cubeta over at Gift Hub wrote a nice post giving an overview of mGive. He featured our United Way Superbowl Commercial. As we do here, he asked for any and all feedback.

-Read the Post

Thanks Phil.

Mobile Donations

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Topics: Health and Social Services, Mobile Fundraising, Cause Marketing

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