Joe Waters at Selfish Giving
wrote an awesome expose on Cause Marketing and Mobile Giving. He outlines the three campaigns making headlines right now-
- Alicia Keys and Keep a Child Alive (Text 'ALIVE' to 90999)
- The Washington Nationals and Children's National Medical Center (Text 'NATS' to 90999)
- Stand Up to Cancer (Text 'STAND' to 40202)
He also ties in research from AdAge how television viewers identify with brands that support their favourite causes. Check out the post for more info.
Cause Marketing Sampler