Insights to Power Social Good

Text-to-Donate for Japan Earthquake and Pacific Tsunami Relief Efforts

Posted by mGive Team on Mar 11, 2011 7:58:00 AM

March 11th 2011: A magnitude 8.9 earthquake hit Japan today, followed by several aftershocks with magnitudes as high as 6.0. The quake also triggered a tsunami that hit Japan, Hawaii and parts of the United States west coast. According to CNN, buildings have collapsed, power plants have seen explosions and massive fires, and water walls of up to 30 feet have washed over land. The National Weather Service sent a warning to 50 countries and territories it said could be affected by the tsunami. Hundreds have been pronounced dead with hundreds more missing in the aftermath of this disaster.

Shortly after the disaster struck, mGive was contacted by several of our nonprofit clients to run mobile donation campaigns for their relief efforts. Having worked with the American Red Cross on its relief efforts for the 2010 Haiti disaster that raised more than $32 million in $10 mobile donations, mGive has a standard protocol for disaster relief campaigns and this made it easy for the participating organizations to get their campaigns up and running immediately.

Donation totals have been rising steadily since the mobile campaigns went viral around 9am EST this morning. But more still needs to be done. Your mobile donation can make an immediate impact on the unrest in Japan by helping relief organizations find the missing and repair the destroyed. Please see below for a list of participating nonprofits and their respective campaigns and join in the effort by making a donation. When prompted, please remember to reply with YES to confirm your one-time, tax-deductible mobile donation. This donation will appear on your next mobile phone bill. Message and Data Rates May Apply.

    • The American Red Cross:  Text REDCROSS to 90999 to give $10.
    • Convoy of Hope: Text TSUNAMI to 50555 to give $10.
    • Feed My Starving Children: MANNA to 50555 to give $10.
    • GlobalGiving: Text JAPAN to 50555 to give $10.
    • Operation Blessing: Text BLESS to 50555 to give $10.
    • Project Hope: Text HEALTH to 90999 to give $10.
    • United Way Worldwide: Text JAPAN to 864833 to give $10.
    • Volunteers of America Southeast: Text VOA to 27722 to give $10.
    • World ReliefCorp of National Association of Evangelicals: Text WAVE to 50555 to give $10.

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Topics: Mobile Fundraising, Social Good, Intermediate, Disaster Relief

Mobile Accord's Humari Awaz Program and mGive's Text HAITI to 90999 Campaign Featured on Colorado Public Radio

Posted by mGive Team on Aug 24, 2010 5:11:00 AM

Humari resized 600“Secretary of State Hillary Clinton has a theory. For diplomacy to work outside embassy walls and state department dinners, you have to reach out to the people. One powerful way is through their cell phones. The state department has enlisted the help of a Denver company called Mobile Accord to do this,” said Colorado Public Radio’s Ryan Warner, host of Colorado Matters.

James Eberhard, chairman and founder of mGive and its parent company Mobile Accord, was featured in a segment of Colorado Matters titled Colorado Firm Aids Digital Diplomacy which aired on Colorado Public Radio last Friday. The segment featured a discussion between Eberhard and Warner regarding Humari Awaz, “Our Voice,” Pakistan’s first free mobile social network established by Mobile Accord, the U.S. State Department and Pakistan’s Ministry of Information and Technology. The broadcast also highlighted the crucial role mGive and Mobile Accord played in raising money for the earthquake victims in Haiti.

Launched in November 2009, the Humari Awaz program enables Pakistanis to build mobile-based networks that effectively allow the sharing of real time information across a nation. Powered by Mobile Accord, the network was established to link friends, families, and a range of other users - from farmers and resellers who want to share market prices, to businesses that wish to communicate with their staff on the road, to news outlets that want to share information with targeted groups. To date, the Humari Awaz program has connected over 1 million people and deployed over 350 million text messages with the U.S. State Department covering the costs of the first 24 million messages.

Additionally, shortly after receiving a phone call from the U.S. State department regarding the earthquake in Haiti, mGive partnered with the American Red Cross to provide the mobile giving platform behind the text HAITI to 90999 campaign. The unprecedented volume of donations seen during the Haitian relief effort led to the processing of upwards of 1,000 text messages per second and over $40 million in mobile donations, making the text HAITI to 90999 campaign the most successful mobile donation initiative to date.

To listen to the full interview, please visit|Colorado_Firm_Aids_Digital_Statecraft_.

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Topics: Mobile Fundraising, Social Good, Advanced, Disaster Relief, Innovation and Creativity

Secretary Clinton on Pakistan Flooding - How You Can Help

Posted by mGive Team on Aug 4, 2010 6:06:00 AM

Earlier today Secretary Clinton made the following statement about the crisis the Pakistani people are facing due to the flooding and other recent events. Several mGive clients are running mobile giving campaigns to raise funds to help provide relief to the thousands of people in need and we will list those soon.

You can watch a video of her statement here.
Good morning. Good morning, everyone. As you know, the people of Pakistan are dealing with a major challenge. Last week’s flash floods, the worst in more than 80 years, have affected some three million Pakistanis nationwide. An estimated 1,500 people have lost their lives, but many more are missing. Thousands are trapped and hundreds of thousands require emergency assistance.

In addition to the floods, a suicide bomber struck just a few hours ago near a major market in Peshawar killing three people, including a government official, and wounding several more. Violence like this is abhorrent at any time, but especially at this time of crisis for the Pakistani people. And I want to convey the condolences of the American people to the Pakistani people on behalf of everything they are confronting.

I’ve been to Pakistan, as you know, a number of times, and I have seen firsthand the strength and resilience of the people of Pakistan. They have the capacity to come through this challenge and swiftly rebuild. And as they do, they can look to the United States for our support.

The United States is responding to this crisis in a number of ways. We immediately committed $10 million in aid. U.S. humanitarian relief experts have been deployed to the field. U.S. helicopters have already airlifted hundreds of people out of danger and delivered critical supplies including hundreds of thousands of halal meals. We’ve sent boats to help with the search and rescue. Water purification – excuse me – we’ve sent boats to help with the search and rescue and water purification units to provide clean water for thousands of people as well as temporary bridges to replace the bridges damaged by the floods. All of this has been done in close coordination with the Government of Pakistan and their disaster management specialists. This represents just the start of our efforts. We will continue to help Pakistan in the days and weeks ahead.

Now, much of the response is being coordinated by USAID and I want to thank Administrator Dr. Shah and his excellent staff for their heroic work this past week. The United States has a history of working with the Government of Pakistan to respond to natural disasters. In the aftermath of the earthquake in 2005, the United States provided hundreds of millions of dollars in aid to help millions of survivors. Today, we’re continuing that tradition. We’ve been working hard over the past year to build a partnership with the people of Pakistan and this is an essential element of that partnership; reaching out and helping each other in times of need.

I also want to mention a way that American citizens can contribute to this relief effort. Using your cell phones, you can text the word “SWAT” – s-w-a-t – to the number 50555. And you will make a $10 contribution that will help the UN High Commissioner for Refugees provide tents, clothing, food, clean drinking water, and medicine to people displaced by floods. When prompted, reply with “yes” – y-e-s – to confirm your gift. I just texted a contribution myself, because we know from our own experience, particularly in Haiti, small donations can add up to make a big difference. And Americans have always shown great generosity to people facing crises worldwide. So I urge Americans to join this effort and send some much needed help to the people of Pakistan.

Now, I would like to ask Dr. Shah to come to the podium and provide some more details about what we’re doing and what more lies ahead.
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Topics: Mobile Fundraising, Social Good, Intermediate, Disaster Relief, International Aid

Behind the Scenes at mGive- Processing Over $37 Million in Text Donations

Posted by mGive Team on Feb 3, 2010 7:04:00 AM

haitimGive's platform processes more than $37 million for Haiti in three weeks.

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Topics: Mobile Fundraising, Social Good, Advanced, Disaster Relief, Innovation and Creativity

50555 vs. 90999?

Posted by mGive Team on Jan 22, 2010 10:40:00 AM

We have had a few questions come in asking why the Hope For Haiti Now telethon is promoting text GIVE to 50555 to donate $10, rather than text HAITI to 90999. This particular telethon is through the Entertainment Industry Foundation and benefits several charities that are helping bring relief to Haiti, whereas the HAITI to 90999 campaign supports the Red Cross only.

Both campaigns are legitimate and donations will go to help the people of Haiti. So if you have already reached your donation cap on the 90999 campaign, please text GIVE to 50555 to donate more. Every dollar helps. Let's show the people of Haiti how much we care!
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Topics: Mobile Fundraising, Social Good, Intermediate, Disaster Relief

Small Donations Make Big Impact through mGive: Mobile Phone Subscribers Pledge More than $24 million for Red Cross to Help Haitian Earthquake Victims

Posted by mGive Team on Jan 19, 2010 9:16:00 AM

Small Donations Make Big Impact through mGive: Mobile Phone Subscribers Pledge More than $24 million for Red Cross to Help Haitian Earthquake Victims 

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Topics: Mobile Fundraising, Social Good, Intermediate, Disaster Relief

Media Storm Means More Donations

Posted by mGive Team on Jan 18, 2010 8:36:00 AM

With so much misery in Haiti, we are humbled to be part of one of the few positive stories to emerge from the devastation. mGive continues to be in the news constantly, thanks to the generosity of cell phone users and their desire to help. Our CEO, Tony Aiello, was recently on CNBC's Rachel Maddow Show  (with a follow-up story here), NPR's All Things Considered, and Montel Williams Air America show to discuss the emergence and success of text donations. The New York TimesTime magazine, and a vast array of other media outlets are also reporting on the subject. You can also tune in tonight to hear Tony on PBS Newshour with Jim Lehrer and Larry King Live will have a special two-hour show focused on Haiti.

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Topics: Mobile Fundraising, Social Good, Advanced, Disaster Relief

The "Text HAITI to 90999 People"

Posted by mGive Team on Jan 16, 2010 6:30:00 PM

It's nearly 2:00 in the morning here in Denver, and here I am wide awake. Mind racing.

The last several days have been almost surreal. One day it is business as usual, the next morning we realize everything has changed. It now seems that nearly everyone knows who we are - maybe not as "mGive" but as the "text HAITI to 90999 people." The days have been a swirl of activity. Reporters and camera equipment coming in and out of our office; people racing around to answer the phones, checks systems, and update everyone on donation totals; every person doing their part to make sure that we are able to help our clients bring in as many text donations as possible.

I personally have a hard time watching the news and seeing the utter devastation in Haiti. It truly is heartbreaking. But knowing that I am involved with something that may help bring just the tiniest bit of relief to those grief-stricken people is humbling. I think everyone at mGive feels the same way - thankful and honored to be a part of this. And while this particular "text HAITI to 90999" donation campaign is known across the globe, we have been helping various non-profit clients like this for two years now, who in turn help feed hungry children, educate people about heart disease and cancer, save animals, or give a homeless person a place to sleep. So if there is a particular non-profit organization you like to support, check with them to see if there is a way to donate via text and continue to help make a difference!

As for me, it is time to go back to bed. Good night all. Thanks for your support!


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Topics: Mobile Fundraising, Social Good, Intermediate, Disaster Relief

mGive Asks You to Text HAITI to 90999 to Give $10 to Red Cross

Posted by Angela Whaley on Jan 13, 2010 1:40:00 AM

Early this morning a 7.0 magnitude earthquake hit Haiti and details are still coming in. mGive is working with Red Cross and we ask you to help now with an immediate donation made from your mobile phone. Simply text the word HAITI to 90999 to give $10. When prompted, reply with YES to confirm your one-time gift. The $10 donation will appear on your next mobile bill and 100% of the donation will go to Red Cross to help those hit by this natural disaster. Receipts can be printed at

Read more on The White House Blog and DipNote- Us Department of State Official Blog.


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Topics: Mobile Fundraising, Social Good, Intermediate, Disaster Relief

Red Cross Text Donations Raise $190,000

Posted by mGive Team on Dec 3, 2008 8:24:00 AM

Today The American Red Cross announced record-breaking accomplishments of its Text2HELP mobile fundraising campaign. Created in partnership with VeriSign, Inc., and The Wireless Foundation, the campaign has raised over $190,000 since September to provide relief for victims of natural disasters like Hurricanes Gustav and Ike. Similar to The Mobile Giving Foundation, The Wireless Foundation was created specifically in conjunction with the American Red Cross's Text 2HELPTM program, and acts as a liaison between wireless donors and relief programs.

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Topics: Mobile Fundraising, Social Good, Intermediate, Disaster Relief

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