Insights to Power Social Good

Text to Give: Reaching & Engaging the Next Generation Supporter

Posted by Ethan Kotel on Feb 9, 2017 9:56:43 AM

Millennials and Fundraising - Why Mobile Giving?

entrepreneur.jpgMillennials can perhaps best be described as enigmatic: we seek to have a real and tangible impact on the world, but we’re lazy; we wear fancy clothes and Apple watches, but we’re swimming in student loan debt and decrying rising health care premiums. We protest in force to support causes we deem just, but we’re apathetic, and have never topped 22% of the electorate in a presidential election. It is within these conflicting ideas, however, that the truth about millennials becomes much more simple.

We’re just picky!

We demand to be spoken to in the right way by the right people and for the right reasons in order to feel inspired. We want to donate what little money we have to the right causes and to feel as though we’re making an impact, but that doesn’t mean we want to put effort into doing so, or even get out of bed. We want to talk to people and make real connections, but from the safety of being behind a screen.

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Topics: mgive, Fundraising, donors, mobile

4 Reasons Why Your Nonprofit Needs A Mobile Keyword

Posted by Lori Rizzo on Jul 29, 2015 4:05:07 PM

mobile keyword, nonprofit, mobile

A mobile keyword seems really simple right? It’s just a word that someone sends via text message to a short code (essentially a shortened phone number) so they can join a mobile community or make a mobile donation. Sounds basic enough. (Text TANGO to 80077 right now to see it in action). But that keyword is more powerful than you think.  It can do so much for your organization. It’s a huge opportunity for you to gain and retain supporters in a whole new way.

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Topics: mgive, nonprofit, mobile giving, Beginner, text giving, mobile keyword, donors

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