Insights to Power Social Good

4 Reasons Nonprofits Should Fundraise During Tax Refund Time

Posted by Brigette Swartz on Mar 26, 2015 11:07:54 AM

Nonprofit Fundraising During Tax TimeLike most people this time of year, I can’t wait to find out how much I will get back for my tax refund and then I start making a list of what I will do with the money. Save it? Pay down debt? Spend it on something fun?

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Topics: nonprofit, Intermediate, Fundraising Ideas

Upcoming Event? Amplify Your Efforts Through Mobile!

Posted by Karen Mader on Mar 19, 2015 9:24:00 AM

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At one point in time, the word “mobile” referred to a device that you used for only phone calls and text messages. A recent study by Pew Research Center found that 58% of American adults own a smart phone. With the use of smart phones becoming more prevalent, the word “mobile” has evolved into so much more. Think about all of the things you use your mobile phone for; checking emails, sending and receiving calls and texts, posting to social networks, sharing videos with friends, etc. Although people are now using their mobile phones to communicate through these additional channels, open rates for text messages still remain the highest. With 97% of people opening text messages, it is imperative to use this channel to amplify all of your other communication efforts.
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Topics: text to give, charity, Mobile Fundraising, Beginner, Fundraising Ideas, Awaremess

How to Adopt a Donor-Centric Approach to Fundraising

Posted by Yosuke Carter on Jul 11, 2014 3:42:00 PM

donor-centric-fundraising-01Imagine if you could attract donors who not only donated to your nonprofit, but got their friends and family to donate as well.

This might be something that might (or might not) sound good in theory, but how can nonprofit leaders put this into practice?

Whether you're a nonprofit or for-profit business, this timeless formula is the foundation for any desired result:

Thoughts + Beliefs + Actions = Results

You may already be embracing the key elements of donor-centric fundraising, but in an age where technologies are evolving quickly, we need to go beyond thanking donors promptly, making warm calls, and cultivating relationships.

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Topics: Mobile Fundraising, Fundraising Ideas, Mobile Engagement

3 Things Your Executive Director Wants to Know About Mobile and Social Media

Posted by Yosuke Carter on Jun 13, 2014 5:46:00 PM

3-things-social-media-mobile-01Picture this. Two Development Directors (A & B) each spend $10,000 on a widget that is designed to improve fundraising results. Development Director A doesn’t quite understand how the widget works and rarely uses it. On the other hand, Development Director B educates himself (and even gets help from people who know most) about the widget. He uses it frequently and is constantly finding new ways to improve desired outcomes.

At the end of the year, the Development Directors share the ROI analysis with their Executive Director. Guess how their conversations went?

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Topics: Fundraising Ideas, Mobile Marketing, Mobile Engagement

5 Steps to Capitalize on Significant Events (like Earth Day)

Posted by Yosuke Carter on Apr 22, 2014 3:40:00 PM

Nonprofits should capitalize on significant events like Earth Day Today marks the day when over a billion people in 192 countries recognize and take action on the unique environmental challenges of our time. Activists and volunteers around the world are planting trees, organizing demonstrations, and cleaning up their communities to honor our Mother Earth. Imagine if you could find ways to harness the power of these types of significant events to increase the level of awareness and activation for your cause? 

As nonprofit development and communications leaders, it can be a challenge simply keeping your head above water. With competing priorities and limited monetary, logistical and staff resources, nonprofit leaders need to maximize their effectiveness at every opportunity, including big events and awareness dates.

The Challenge: How can I capitalize on significant events to advance our mission and reach fundraising goals?

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Topics: Fundraising Ideas, Cause Marketing, Environmental

5 things to remember from the mGive #GivingTuesday webinar

Posted by Elizabeth Same on Nov 9, 2013 6:00:00 AM

Use mobile during Did you miss our How Mobile Can Boost Your Nonprofit on #GivingTuesday webinar yesterday? Here’s a quick recap.

With a little under 30 days left and 4,000+ partners we are looking forward to an even bigger give back this year. #GivingTuesday is taking over our mSpirations and we will be sharing stories, tips and ideas each week leading up to December 3rd, this year’s #GivingTuesday.

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Topics: Strategies and Tactics, Beginner, mSpiration, Fundraising Ideas, year-end

Mobile Text Campaigns Ideas for Your End-of-Year Fundraising Campaign

Posted by Elizabeth Same on Oct 2, 2013 11:17:00 AM

End of Year Giving

Fall is rapidly approaching and you are probably busy finalizing your end-of-year giving plans. Have you considered using mobile as a way to tie it all together?

The first thing many people think about when it comes to mobile is text donations.  Mobile can indeed be used to ask donors for contributions but limiting mobile to that narrow role is like using the Internet just for email.  The Internet has many uses – and so does mobile. 

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Topics: Mobile Fundraising, Strategies and Tactics, Beginner, Intermediate, Fundraising Ideas, Education, Mobile Engagement, year-end, holiday giving

mSpiration: Use Social Media to Drive Donors to Your Text Donation Campaigns.

Posted by Elizabeth Same on Aug 15, 2013 2:40:00 PM

social media donationsYour Latest mSpiration- Quick mobile ideas to mSpire your nonprofit organization to change the world one text at a time.

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Topics: Mobile Fundraising, Strategies and Tactics, mSpiration, Intermediate, Fundraising Ideas

mSpiration: American Humanist Association Partners with mGive to Evolve Fundraising Strategy and Find New Donors.

Posted by Elizabeth Same on Aug 1, 2013 7:57:00 AM

Social Media ROIYour Latest mSpiration: Quick mobile ideas to mSpire your nonprofit organization to change the world--one text at a time.

Problem: Only 9% of nonprofits using Facebook can measure a return on investment, according to the 2012 Nonprofit Social Network Benchmark Report.

Solution:

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Topics: Mobile Fundraising, Strategies and Tactics, Beginner, Fundraising Ideas, Mobile Engagement

Secretary Clinton: Text Donations for Pakistan Relief

Posted by mGive Team on May 19, 2009 8:44:00 AM

Today, Secretary of State Hillary Clinton announced a pledge of $100 million in humanitarian support for Pakistan. The aid is for the 1.2 million Pakistani civilians displaced by recent fighting in the Swat Valley.  In addition, she discussed a new way for Americans to help the relief effort through a text message donation campaign powered by Mobile Accord's mGive.  The SMS donation campaign asks supporters to text message the keyword SWAT to 20222 to donate $5.

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Topics: Mobile Fundraising, Social Good, Intermediate, Fundraising Ideas, International Aid

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