Insights to Power Social Good

3 Tips for Writing About Your Nonprofit

Posted by Ethan Kotel on Apr 20, 2017 7:00:00 AM

How to Write Effective Copy

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If your job is to write, you are a writer. This may seem obvious at first, but it is with alarming frequency that I meet people who, although they make their living writing and publishing content, do not view themselves as a writer. While there’s nothing wrong with this, and writing certainly isn’t everyone’s strong suit, framing your copy around how to write effectively will make a massive difference in the efficacy of your communications.

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Topics: nonprofit, Strategies and Tactics, Fundraising Ideas, Mobile Engagement, Fundraising, SEO, Writing

The Inspire Change Podcast, Episode 3: Emotional Messaging with Jeff Mannel

Posted by Ethan Kotel on Apr 18, 2017 11:01:10 AM

Inspire Change: A Podcast for Nonprofits

This week on The Inspire Change Podcast, Jeff Mannel joins us to speak about emotional messaging. Speaking to your supporters' emotions is crucial to crafting effective donation asks, marketing campaigns, and recruitment materials. Jeff, a minister with over 30 years experience, is well versed in messaging to people's emotions, and joined us to share lessons that are directly applicable to nonprofits. Listen in below!

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Topics: nonprofit, Social Good, Mobile Engagement, Fundraising, Social Media Marketing, Podcast

The Inspire Change Podcast, Episode 2: Business Development for Nonprofits

Posted by Ethan Kotel on Apr 11, 2017 6:00:00 AM

Inspire Change: A Podcast for Nonprofits

This week on The Inspire Change Podcast, I was lucky enough to sit down with Winston Cook and Jonathan Bray, two bonafide experts in business development and marketing. We had an amazing conversation, almost an hour long, packed to the gills with tips, tricks, and strategies to help increase your nonprofit's fundraising potential. Listen in below!

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Topics: nonprofit, Social Good, Mobile Engagement, Fundraising, Social Media Marketing, Podcast

Nonprofit Web Design: 7 Essential Elements for Your Site

Posted by Jeff Gordy on Apr 6, 2017 9:00:00 AM

Building a Fantastic Website

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Editor's Note: This article is brought to you by Jeff Gordy from NeonCRM. Jeff is, quite frankly, an expert on this stuff, and we are so grateful for his addition to our blog! Check out Neon for all of your CRM needs!

 

In the age of the internet, there are few things as off-putting as a bad website.

 

Now, “bad” can translate into a lot of things—from non-functioning to unintuitive to just plain unattractive.

 

While a bad website can encompass a lot of elements, a good website, on the other hand, generally includes a number of pretty standard components.

 

Here, we’ll walk through 7 nonprofit web design must-haves that can turn any bad website into a compelling, engaging experience for visitors, including:

 

  1. CRM Integration
  2. Simple Design
  3. Easy-to-Use Navigation
  4. Consistent Branding
  5. Clear Donation Options
  6. Mobile-Responsiveness
  7. Donor-Centric Content

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Topics: nonprofit, Mobile Engagement, Fundraising, web design, SEO

The Inspire Change Podcast, Reborn

Posted by Ethan Kotel on Apr 3, 2017 1:53:35 PM

Inspire Change: A Podcast for Nonprofits

It is my privilege to present to you: The Inspire Change Podcast. 

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Topics: nonprofit, Social Good, Mobile Engagement, Fundraising, Social Media Marketing, Podcast

5 Ways to Support Social Good

Posted by Ethan Kotel on Mar 30, 2017 1:21:33 PM

 

How to Engage, Inspire, and Inform

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Topics: nonprofit, Social Good, Mobile Engagement, Fundraising

Online Giving Platforms: Friend or Foe?

Posted by S. Townshend on Mar 21, 2017 9:00:00 AM

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Microgiving, Online Giving Platforms, & the Rise of GoFundMe

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Topics: Fundraising, Marketing, Giving Platforms

3 Tips for Planning a Successful Event

Posted by Ethan Kotel on Mar 14, 2017 12:15:18 PM

As Told by a Local Musician

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Topics: mgive, nonprofit, Fundraising, donors, Events, Event Planning

3 Ways to Follow Up After the Event to Maximize Donor Engagement

Posted by Jonathan Bray on Mar 8, 2017 3:25:55 PM

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People think that when the event is done, their job is done.

E. I. E. I. NOOOOO!

The follow up is as nearly important as the event itself!

If people had fun or were inspired, they’re ready to talk about it and remember the good times RIGHT NOW! You spent a lot of time making the event a success... following up is easy work that often gets overlooked. However, proper follow up is a massive opportunity to maximize your efforts to build and strengthen your community.

You want to follow up and create some stickiness with your community so that they share it with their friends and remember the good time they had. Here's mGive's very own Spencer Townshend to discuss event follow up best practices. Check out the video and read on for more detail! 
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Topics: Fundraising, Marketing, Events

YouTube and You - Online Fundraising

Posted by Ethan Kotel on Feb 22, 2017 3:31:50 PM

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Fundraising with the World's Largest Video Site

 

As more and more digital fundraising opportunities are introduced to the market, we here at mGive are dedicated to helping you stay on top of the latest and greatest ways to expand your nonprofit, tips for mobile marketing, and the most innovative fundraising ideas on the web.

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Topics: Mobile Fundraising, Fundraising Ideas, Fundraising, mobile, Digital Marketing, Advertising

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