Insights to Power Social Good

Case Study: Using Mobile Donations at In-Stadium College Events

Posted by mGive Team on Nov 12, 2009 2:55:00 AM

Using Mobile Donations at In-Stadium College Events: Capital Area United Way

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Topics: Health and Social Services, Mobile Fundraising, Social Good, Intermediate, Education, Case Study

Any American With a Mobile Phone Can Support American Service Members on Veterans Day by Sending a Text Message to Make a $5 Donation

Posted by mGive Team on Nov 10, 2009 9:00:00 AM

DENVER, Nov. 10 - In observance of Veterans Day, all Americans have the ability to support our Service Men and Women by sending a text message and making a $5 donation. mGive, the leading provider of mobile non-profit services, has partnered with six of the leading military support organizations to help raise funds for their important work. Americans can now make a quick and easy $5 donation direct from their mobile phones to help support U.S. troops and honor their courage and service.

To contribute, simply choose one of the designated charities from the list below and text in the organization's keyword to 90999. The donors will receive a text message back asking them to confirm by replying YES. After they reply with YES, the $5 donation will be added to the user's monthly phone bill.

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Topics: Health and Social Services, Mobile Fundraising, Social Good, Intermediate

Susan G. Komen Global Race for the Cure

Posted by mGive Team on Jun 4, 2009 5:45:00 AM

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Topics: Health and Social Services, Mobile Fundraising, Social Good, Intermediate

World Malaria Day- Helping Through Mobile

Posted by mGive Team on Apr 24, 2009 7:06:00 AM

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Topics: Health and Social Services, Mobile Fundraising, Social Good, Intermediate

The Mid-Ohio Food Bank USx8 Campaign

Posted by mGive Team on Apr 21, 2009 4:54:00 AM

$40 latte resized 600The Mid-Ohio Food Bank is currently promoting its USx8 Campaign, in which every $1.00 received from donors translates into $8.00 worth of groceries for Ohioans in need. The campaign features catchy print ads intended to help viewers realize that small donations can have a dramatic effect. Instead of spending $5 on a latte, for example, one advertisement encourages viewers to make a $5 donation to the Mid-Ohio Food Bank- a small gift that translates into about $40 of groceries for community members in need.

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Topics: Health and Social Services, Mobile Fundraising, Social Good, Intermediate

USA Cares Grassroots Mobile Giving Promotion

Posted by Angela Whaley on Apr 15, 2009 9:44:00 AM

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USA Cares, an mGive partner, has put together an innovative grassroots Mobile Giving campaign where they recruit at least one key volunteer in every state.  Launching today, their 50/50 campaign looks to have volunteers in every state recruit mobile donors for 50 days. These volunteers will ask supporters to get involved with USA Cares and mGive by texting TROOPS to 90999 to give $5 to USA Cares. The mobile donation campaign for USA Cares is powered by mGive.

Volunteers are provided with Campaign Support Menus that include fundraising ideas and resources, but have the flexibility to promote the campaign as they see fit.  The volunteer(s) that raise the most money in their state during the 50 days will win a trip to Las Vegas as well as many other prizes!

USA Cares works to provide support to military families in their time of need.  USA Cares' Combat Injured Program assists troops with injuries such as Traumatic Brain Injury, TBI or Post Traumatic Stress Disorder, PTSD. They still have volunteer opening available in most states. For more information on the campaign, or if you're interested in joining USA Cares to help military families in need, please contact Jen Fox at jfox5050@gmail.com.  Volunteers are most needed in the following states: CT, IA, ID, MI, MN, NE, OK, RI, SC, SD, UT, WI, WV and WY.

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Topics: Health and Social Services, Mobile Fundraising, Social Good, Intermediate

Coaches vs. Cancer Mobile Giving Promotion

Posted by mGive Team on Mar 10, 2009 9:13:00 AM

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Topics: Health and Social Services, Mobile Fundraising, Social Good, Intermediate

Support National Wear Red Day Even if you Don't Like Red

Posted by mGive Team on Feb 6, 2009 7:00:00 AM

Today is Wear Red Day, also known as Go Red for Women Day, a national event supporting the American Heart Association where people wear red and donate to fight heart disease and stroke. Every year, millions of women, companies, organizations and cities across America support and take part in this day to raise awareness. Studies show that when women are aware of their risk they are more likely to take action, and these efforts to raise awareness have proven to be successful. In 2000, 34% of women knew heart disease was the Number 1 killer of women, and it has increased to 57% by 2006 according to the National Heart, Lung, and Blood Institute. One way to increase awareness is through mobile, and the American Heart Association has turned to mGive to help support ongoing research and education for women and heart disease. This year, even if you didn't wear red, you can still support the cause through your mobile.

Mobile donations for the American Heart Association are powered by mGive. Text RED to 90999 to give $5!

For More Information visit GoRedForWomen.org or watch their Mobile Donation video below-

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Topics: Health and Social Services, Mobile Fundraising, Social Good, Intermediate

AUA and NFL Mobile Giving Superbowl Promotion

Posted by mGive Team on Jan 29, 2009 4:04:00 AM

During this Sunday's Super Bowl, the American Urological Society and the NFL have collaborated to show a PSA for prostate cancer.  The video is 30 seconds long and will be shown in stadium during the year's biggest game, and on the NFL network.

The video features Mike Haynes, NFL Vice President, former player, and Pro Football Hall of Fame Inductee in 1997; along with Willie Lanier a Pro Football Hall of Fame Inductee for 1986, and Len Dawson Pro Football Hall of Fame Inductee for 1987.

The video also contains a Mobile Giving call to action asking viewers to text LIFE to 90999 to donate $5 to help fund prostate cancer screening and the search for a cure. Mobile donations for the American Urological Society are powered by mGive.



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Topics: Health and Social Services, Mobile Fundraising, Social Good, Intermediate

Mobile Giving Case Study: Using Radio to Collect Mobile Donations

Posted by mGive Team on Dec 29, 2008 6:02:00 AM

raio lollipop resized 600In early 2008 mGive pioneered mobile giving in the United States, giving non-profits nationwide the ability to utilize the mobile channel for purposes other than messaging.  Since then, many major charities such as The United Way, ASPCA, Keep A Child Alive and many more have integrated mobile donations into their fundraising efforts.

Radio has long been used as an effective channel to promote commercial mobile campaigns due to the direct response characteristics of the medium. Children's Miracle Network saw an opportunity to promote their new mobile donation campaign benefiting Children's Hospital of Orange County.

The Children's Hospital of Orange County (CHOC) sees more than 200,000 patients per year and has annual operating costs of over $40 million.  CHOC relies heavily on third party funding for operating the hospital.

In 2006 CHOC introduced "Radio Lollipop," a fully equipped radio station in the main lobby of the hospital. The radio station allows children staying at the hospital to be "on the air" within CHOC's walls.

On September 16 2008, KIIS FM, based in Los Angeles, hosted an on-air fundraiser with radio personality Ryan Seacrest.  Seacrest's broadcast began at 5 AM and continued all day on KIIS FM.  Listeners were asked to text message CHOC to 90999 to donate $5 to The Children's Hospital of Orange County.  Mobile donations to the Hospital were made possible through mGive's mobile giving service.The call to action was made during Seacrest's show a minimum of 3 times per hour from 6am - 10am and 10-15 more times throughout the day.

Donor Matching

GOT Toyota, a long time sponsor of KIIS FM and Seacrest's morning show, announced they would kick off the text dontion campaign with a $10,000 donation and offered to match all listener donations up to another $10,000. Just under $9,000 in text message donations were raised resulting in nearly $30,000 in overall donations for The Children's Hospital of Orange County, a Children's Miracle Network Hospital.

Download: Mobile Giving Case Study: Using Radio to Collect Mobile Donations (PDF)

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Topics: Health and Social Services, Mobile Fundraising, Social Good, Intermediate

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