Insights to Power Social Good

Holiday Icon Fights Slowdown by 'Tweeting,' Texting

Posted by mGive Team on Dec 1, 2008 8:17:00 AM

A recent article published by CNN's Thom Patterson discusses how The Salvation Army is combating fundraising challenges brought on by recent slowing down of the U.S. economy. Along with tapping into various social networks and employing web-based fundraising tools, several local chapters of the organization have launched mobile giving campaigns through mGive.

mGive's mobile giving technology allows nonprofits to offer their current supporters a new avenue through which to donate, while helping them to reach previously untapped audiences. "One of the things we're interested in doing is reaching out to a younger generation and figuring out what makes them tick," said Maj. James Seiler, a Salvation Army Official in Atlanta who believes that young supporters will be drawn to the convenience of using their cell phones to donate. The reasoning behind mobile giving speaks for itself, and mGive is thrilled to see nonprofit officials like Seiler getting excited about what the technology can bring to their organizations!

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Topics: Mobile Fundraising, Social Good, Intermediate, Innovation and Creativity

mGive MMA Global Award Finalist

Posted by Stephen Joos on Oct 28, 2008 4:41:00 AM

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We are pleased to announce that the Mobile Marketing Administration has nominated Mobile Accord's mGive as a finalist for a MMA Global Award.

The MMA received submissions from companies around the globe across 12 categories. Finalists were selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.

Mobile Accord is a finalist in the Innovation for Creativity in Technology category for our work with Keep a Child Alive.  mGive launched the first ever ongoing campaign that allowed wireless subscribers to donate funds to nonprofit foundations.  We created, contemplated, designed, developed, and implemented the technology necessary to allow Keep a Child Alive to collect donations through the Alicia Keys 2008 concert series.  The campaign raised over $40,000 to help children in Africa who are the victims of the devastation caused by the AIDS virus.

"The quality of submissions we receive for our awards program continues to increase as the mobile marketing channel matures." said Laura Marriott, president of the MMA.  The awards will be presented at the Annual Global Awards dinner and ceremony on November 13 in San Diego, concluding the MMA's Mobile Marketing Forum.

Mobile Accord is a pioneer in the nonprofit space, and has been working towards the vision of raising funds through mobile technology since 2005. Mobile Accord empowers and enables charities to harness the power of mobile technology to promote and fundraise for social causes from an almost ever-increasing donor base.  Mobile Accord now has over 45 mobile giving campaigns live in market, and ever more going through the approval process.

View the MMA Global Award Finalists Press Release

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Topics: Advanced, Mobile Marketing, Innovation and Creativity

Text RESPECT!

Posted by Stephen Joos on Oct 7, 2008 9:21:00 AM

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Topics: Health and Social Services, Mobile Fundraising, Social Good, Intermediate, Cause Marketing, Innovation and Creativity

Promoting Mobile Giving With Video

Posted by Stephen Joos on Aug 18, 2008 3:56:00 AM

Television has, from the time of its invention, been an ideal medium for advertising.

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Topics: Mobile Fundraising, Beginner, Social Good, Innovation and Creativity

Raising Money From Text Message Donations

Posted by Stephen Joos on Aug 15, 2008 4:32:00 AM

Michael Stein, an internet strategist for NPOs, wrote a nice post about mGive on his blog. He outlined mGive's services and pricing structure. He also mentioned Keep a Child Alive and their flash web widget. You can view their flash widget here: http://keepachildalive.org/media/index.php?p=textalive.



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Topics: Mobile Fundraising, Intermediate, International Aid, Innovation and Creativity

Mobile Giving & Obama's VP

Posted by Stephen Joos on Aug 13, 2008 6:46:00 AM

In the past, presidential nominees have announced their running mates to America via their televisions. But it seems that Barack Obama has decided to take a minimalistic approach, and has opted for a smaller screen. Monday, registered Obama supporters received this text message on their cell phones:

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Topics: Intermediate, Mobile Engagement, Innovation and Creativity

Things We Like- June 2008

Posted by Elizabeth Same on Jul 3, 2008 8:53:00 AM

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Topics: Mobile Fundraising, Strategies and Tactics, Advanced, Innovation and Creativity

It's a pen, it's a pledge card, it's a cell phone!

Posted by Elizabeth Same on May 16, 2008 7:06:00 AM

lucy bernholzLucy over at Philanthropy 2173 wrote a post discussing the trend toward mobile for Nonprofit technology, and mentioned mGive. She says, "Five years ago it was the "Donate Now" button. Today it is a plan with mGive."

Read the Post Here

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Topics: Mobile Fundraising, Strategies and Tactics, Fundraising Ideas, Advanced, Innovation and Creativity

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