Insights to Power Social Good

FOPO: The Latest Phobia and How to Get Rid of It

Posted by Lori Rizzo on May 7, 2015 2:06:48 PM

FOPO: Latest Phobia and How to Get Rid of It

I’ll admit it, I am newbie when it comes to the digital marketing world. However, I totally love it and I am uber eager to immerse myself in it.  Since I started my career in the nonprofit space back in 2008 I feel I have learned a lot about nonprofits.  

Now I have been presented the opportunity to cross over into a new role where I am going to get to merge my nonprofit knowledge with digital marketing.  And you would think I would be super excited to do so. I sure thought I was. But then I was hit with a reality you wouldn’t think my personality would have. I am afraid to post things online. You see I am a feisty red-headed Italian from Boston. Holding back on what I say has never been an issue for me. But now as I have this new role representing my organization, I realized that I speak freely in the verbal/face-to-face world but when it comes to the digital world, I have FOPO: Fear of Posting Online. Fear that what I say could be interpreted incorrectly, reflect poorly on my organization or even cause loss of member support. No one in any organization wants to be the person who caused that right? So do you know what I have done when that happens?  Nothing.  I posted nothing. I can recall numerous times where I didn’t think my post was perfect so I posted nothing at all. In this case no news is not necessarily good news.

A few years ago I ran the Denver Rock-n-Roll Half Marathon and a spectator had a sign up that said “your leg pain is temporary but your Facebook post will live forever!” Not only was it funny but how true it really was.  He was right. I had thought about my post-race Facebook post almost the entire time I trained in the previous months. Since I had only told a few people I was training my Facebook post was going to be the time that I shared it with the world, well maybe not the world but my 800+ friends at least.  If everyone managing an organization’s social media or digital marketing are stressing about their post(s) many months in advance, it’s no wonder why there isn’t much being said on social media from within these organizations. Especially when you consider the multitude of traditional and social media platforms used to address supporters.  

Since our online persona is a documented reflection of our actual lives we are extra careful to be sure we portray ourselves as we want to be seen.  But the digital space feels like we have to analyze ourselves and our messages more than usual and it’s in the back of our minds that it’s in writing and saved online forever….YIKES no wonder I have FOPO.  But since we want our digital persona to be as dynamic as our real life persona we have to get over FOPO and show the world how amazing we really are.  In case you still have a slight case of FOPO, there is also the lovely delete button in case something is published that has a grammatical or spelling error (though that’s a separate blog post talking about what 140 characters or less is doing to our language and grammar skills).  The point is that over time, sharing content becomes easier and you’ll tend to wring your hands less over that message.  Your supporters are following you because they want to hear from you so share your message!  

So let’s all agree that we are going to shed our FOPO.  Creating content and a digital presence is easier than you think and gets more comfortable as you do it more often. Just like real-life networking.  So don’t be afraid to digitally network. Be yourself and be proud of your thoughts and ideas.  Chances are you’ll find some great people who want to engage with you and your organization. 

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Topics: nonprofit, Strategies and Tactics, Social Good, Intermediate, Mobile Marketing

Where Is The Next Wave of Supporters and How Can Nonprofits Engage Them? Part 2 of 2

Posted by Grant Flores on Apr 21, 2015 10:40:00 AM

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To recap from Part 1

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Topics: mgive, nonprofit, text to give, mobile donations, mobile giving, Social Good, Intermediate, Mobile Marketing, Mobile Engagement

Where Is The Next Wave of Supporters and How Can Nonprofits Engage Them? Part 1 of 2

Posted by Grant Flores on Apr 13, 2015 1:38:00 PM

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Let me start by saying I’m your typical Millennial. Let me also say that I absolutely love nonprofits.  Really.  I talk with them every single day and these are people who don’t just donate money, or a day or two of their time a year.  They dedicate their whole life to helping others.  They’re hard working people who care deeply.  They know every dollar counts; and executive directors and board members have to justify how those dollars are spent.  It’s not easy.  I don’t envy their job, but I sure do respect them for it. I’m 35 – and so technically I’m between a Millennial and a Generation X’er.  I have traits of both however I think I lean slightly more Millennial than Xer.  I use social media, text, and am more connected than ever before.  But, I also remember a time when I wasn’t staring at my phone like I want to dive into it.  I’ve even put myself in Facebook timeout before. 
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Topics: Mobile Fundraising, Intermediate, Mobile Engagement, Fundraising

4 Reasons Nonprofits Should Fundraise During Tax Refund Time

Posted by Brigette Swartz on Mar 26, 2015 11:07:54 AM

Nonprofit Fundraising During Tax TimeLike most people this time of year, I can’t wait to find out how much I will get back for my tax refund and then I start making a list of what I will do with the money. Save it? Pay down debt? Spend it on something fun?

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Topics: nonprofit, Intermediate, Fundraising Ideas

John Stewart, Comedy Central and NY Collaborates for Autism Host Annual Telethon

Posted by Yoseph Assefa on Mar 5, 2015 12:41:00 PM

“Powering social good” is not just the mGive motto, it’s a reflection of our passion and daily motivation.  mGive is proud to power the mobile donations for Night of Too Many Stars: America Comes Together for Autism Programs, benefiting New York Collaborates for Autism. Our partnership with New York Collaborates for Autism and Comedy Central began in 2010 and this will be our third telethon together. 

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Topics: Mobile Fundraising, Strategies and Tactics, Intermediate, Mobile Engagement

Awareness Campaigns & Mobile: Why They Are A Match Made In Heaven

Posted by Lori Rizzo on Feb 20, 2015 12:48:00 PM

Awareness campaigns are a pretty common event among most nonprofits. Whether it is an awareness day, week or month, there is an awareness campaign for pretty much everything.  Are people really more motivated to partake in something because it has great exposure? Well, if I have learned anything from the NFL’s Pink October and ALS’ Ice Bucket Challenge campaigns, it is an unequivocal YES!  How can you as a nonprofit leader use this momentum to help increase participation from your supporters not only during the awareness campaign but all year long too?

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Topics: Strategies and Tactics, Intermediate, Mobile Engagement

Stink at Donor Retention? Use Mobile – Part Two.

Posted by Elizabeth Same on Mar 13, 2014 10:39:00 AM

NPEngage_part_2Welcome to part two of our donor retention series. Miss part one? Get it here!

Earlier this year, NPEngage posted a great article with 12 tips from experts in the nonprofit industry. If you haven’t already, we highly recommend checking out the article, it’s full of excellent advice on how every nonprofit can do a better job of retaining donors.

We loved the article so much, that we wanted to show you how easy it is to incorporate these experts’ advice into your mobile strategy. Catch up on the first four tips, and then dive into the next four tips below.

  1.        Shanon Doolittle, Doogooder
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Topics: nonprofit, mSpiration, Intermediate, Education, Innovation and Creativity

From One President to Another

Posted by Elizabeth Same on Feb 21, 2014 11:36:00 PM

Feb_blog_carnival_photoDear President,

From one president to another, there is something I want you to know.

Like most organizations, you have no shortage of challenges. Donations are down and attrition is at an all-time high - 61% to be exact. The latest reports show that for every 100 donors an organization gains, they lose 105. Those are some pretty shocking numbers! Leaders such as yourself are being asked to creatively combat these challenges with innovative solutions. In order for your organization to see continued success in mission delivery and fundraising, you must move in the direction of your donors and program beneficiaries. Fortunately, the answer is right in front of you.

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Topics: Strategies and Tactics, Intermediate, Mobile Research, Innovation and Creativity

“Don’t Go” – Tips for Maximizing Mobile Retention Rates

Posted by Elizabeth Same on Oct 15, 2013 9:37:00 AM

don't lose your donorsYou stand at the door and look desperately at your departing guests, leaving your party too early.

“Wait, don’t go – the real fun is about to begin!”

Perhaps you get that same pit-of-your stomach sick feeling when your donors opt-out of your email or phone lists.  If only they would stick around for the good stuff!

But when it comes to managing your mobile network of supporters you don’t have to say goodbye too soon -- if you do things right.

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Topics: Mobile Fundraising, Strategies and Tactics, Intermediate, Mobile Marketing, Mobile Engagement

Mobile and Event Fundraising – Event Mobile Engagement Made Easy

Posted by Elizabeth Same on Oct 9, 2013 11:35:00 AM

mobile and eventsCan mobile help you find new supporters, engage donors and fundraise at events? 

Ask Robert Thompson, former director of media relations for Mile High United Way in Denver, who used mobile as part of their annual Thanksgiving Day event, the Turkey Trot:

“Mobile gave us the base audience with which to begin communicating and messaging about the Mile High United Way, due to our use of mobile at our annual Turkey Trot event,” he says.  “Because of the amazing response, we are excited to use mobile again with the Turkey Trot this year.”

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Topics: Mobile Fundraising, Strategies and Tactics, Beginner, Intermediate, Mobile Engagement

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