Insights to Power Social Good

Mobile Text Campaigns Ideas for Your End-of-Year Fundraising Campaign

Posted by Elizabeth Same on Oct 2, 2013 11:17:00 AM

End of Year Giving

Fall is rapidly approaching and you are probably busy finalizing your end-of-year giving plans. Have you considered using mobile as a way to tie it all together?

The first thing many people think about when it comes to mobile is text donations.  Mobile can indeed be used to ask donors for contributions but limiting mobile to that narrow role is like using the Internet just for email.  The Internet has many uses – and so does mobile. 

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Topics: Mobile Fundraising, Strategies and Tactics, Beginner, Intermediate, Fundraising Ideas, Education, Mobile Engagement, year-end, holiday giving

mSpiration: Email and Mobile -- A Match Made in Heaven

Posted by Elizabeth Same on Sep 5, 2013 2:04:00 PM

email and text work togetherYour Latest mSpiration- Quick mobile ideas to mSpire your nonprofit organization to change the world one text at a time.

Can you email your way to mobile success? “When it comes to recruiting supporters into your mobile network, using channels donors are already familiar with, like email, can deliver success,” says Eileen Newman, grants & major gifts coordinator of Hudson River Sloop Clearwater, Inc. “Email was an effective recruitment tool for us as we began building our list of mobile supporters.”Festival using email to text

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Topics: Strategies and Tactics, mSpiration, Intermediate, Mobile Engagement

Mobile Fundraising and Traditional Giving Campaigns: Unrivaled Collaboration

Posted by Elizabeth Same on Aug 26, 2013 10:39:00 AM

Mobile ColaborationWe know all about those famous sibling rivalries. Cain and Abel. The brothers Jackson. Thor vs. Loki. Venus and Serena Williams. Mobile fundraising vs. Traditional solicitation.

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Topics: Mobile Fundraising, Strategies and Tactics, Intermediate, Mobile Engagement

Touchdowns, Text Donations and Tall Tales.

Posted by Elizabeth Same on Aug 23, 2013 11:35:00 AM

Text Donation MythsJenifer Snyder of The mGive Foundation talked to CauseTalk Radio about how nonprofits can throw winning touchdowns by using mobile to maximize engagement and fundraising.  CTR co-host Joe Waters—based in Boston—is not a fan of Tim Tebow joining The Patriots, but he is a BIG fan of nonprofits incorporating good mobile strategies for bigger success. Listen in as Joe and CTR co-host Megan Strand (who wisely abstained from football trash talk) let Jen Snyder de-bunk the myths of mobile for nonprofits.  

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Topics: Mobile Fundraising, Beginner, mSpiration, Intermediate, Education, Mobile Engagement

mSpiration: Use Social Media to Drive Donors to Your Text Donation Campaigns.

Posted by Elizabeth Same on Aug 15, 2013 2:40:00 PM

social media donationsYour Latest mSpiration- Quick mobile ideas to mSpire your nonprofit organization to change the world one text at a time.

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Topics: Mobile Fundraising, Strategies and Tactics, mSpiration, Intermediate, Fundraising Ideas

Creating Sustained Mobile Community Increases Recurring Text Donations and Member Retention

Posted by Elizabeth Same on Jul 26, 2013 2:54:00 PM

describe the imageWhen it comes to recurring donor campaigns, using text messages can really make the fur fly. And by “fur” we mean donations, donor involvement and retention.

That’s the experience of one of mGive’s clients focused on saving four legged friends around the country. The organization began partnering with mGive in 2009 to integrate text messaging into their already successful communication strategy.

Specific to their goal was to grow a new community of individual donors and to cultivate monthly givers.

To achieve these goals, the client couldn’t just occasionally send out a text or add a text component as an afterthought to an existing campaign. What they found was that using text messaging is like having a pet…give it attention and care and the returns would be endlessly rewarding – although without the tail wags and tummy rubs. Instead, a mobile community returns the love with event attendance, social sharing and fundraising to help fulfill their mission.

The client’s experience shows that text giving gets the best results when supported by ongoing text communication, providing program information and opportunities for involvement other than just solicitations. In other words, using text to build a community of highly engaged supporters.

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Topics: Mobile Fundraising, Intermediate, Mobile Research, Mobile Engagement, Animal Rights and Protection

mGive Case Study: Becoming a Hero by Texting for Heroes

Posted by mGive Team on May 1, 2013 1:47:00 PM

 Becoming a Hero by Texting for HeroesThe Organization Active Heroes provides financial and emotional support to veterans, active duty military and their families through community projects, challenges and fundraisers.

The Highlights

  • Active Heroes executed an mGive mobile donation campaign during the inaugural #GivingTuesday
  • Active Heroes raised $2,510 in $10 donations from one day of calls-to-action activity
  • Active Heroes activated their calls-to-action through social media using compelling imagery and stories
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Topics: Health and Social Services, Mobile Fundraising, Social Good, Intermediate, Case Study

Using Mobile Research for Engagement and Fundraising

Posted by Yosuke Carter on Apr 4, 2013 9:39:00 AM

mobile research pollsIndiana Jones was a man of action, but his adventures always started with his nose in a book. Professor Jones did his research. Without research, Indiana Jones could not have found his hidden treasures.

The same is true with non-profits. Before we can engage our supporters, we need to do the research. We have to, Indiana Jones-like, whip our data into shape (okay, I’ll stop with the Indiana Jones puns, lest you think me a Raider of the Lost Snark…).

As a successful fundraiser, you know that research is the foundation for winning new supporters and increasing donations.

Mobile can aid your research efforts, especially when it comes to surveying supporters and prospects. With the mGive platform, you can collect data in real time and gain powerful insights by:

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    Topics: Mobile Fundraising, Intermediate, Mobile Research, Mobile Engagement

    Superstorm Sandy: How You Can Help

    Posted by Cassie Bair on Nov 3, 2012 3:05:00 AM

    Sandy post

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    Topics: Mobile Fundraising, Social Good, Intermediate, Disaster Relief

    Mobile Phones are Your Lifeline in a Disaster

    Posted by Cassie Bair on Oct 29, 2012 6:36:00 AM

    Phones are lifelines resized 600Hurricane Sandy is predicted to be a life threatening storm for the U.S. Millions of people are likely to be impacted. Most will reach for their mobile phone out of habit to get the latest news on the storm, their communities and loved ones through calls, internet, text, social media and more. But at a time when the power could be out for days, it's important to be smart about how you use your mobile device. Use these 8 tips to maximize your most valuable resource for communication - your mobile phone.

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    Topics: Social Good, Intermediate, Disaster Relief

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