Insights to Power Social Good

UNHCR Mobile Giving Campaign: Text SWAT to 20222

Posted by mGive Team on May 22, 2009 8:02:00 AM

clinton resized 600Earlier this week, Secretary of State Hillary Clinton announced that the United States will provide $110 million in emergency aid for displaced people of Swat Valley, where fighting between the Taliban and the Pakistani Military has driven more than 1.2 million people from their homes in the last month. Clinton praised Pakistan for "leading the fight against extremists that threaten the future of their country and our collective security." In her announcement, the Secretary of State highlighted a great way in which Americans can assist the relief effort in what is developing into an extreme humanitarian crisis:

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Topics: Mobile Fundraising, Social Good, Intermediate, International Aid

Alicia Keys Issues Mobile Giving Call to Action During American Idol

Posted by mGive Team on May 22, 2009 3:18:00 AM

Dan Butcher of Mobile Marketer magazine wrote an article today about Alicia Keys' appearance on American Idol last Wednesday, May 13th. Ms. Keys is a co-founder and global ambassador of Keep a Child Alive, a nonprofit organization that provides healthcare and housing to children with HIV/AIDS in Africa and India. Keys was accompanied by Noah, a fifteen year old rapper who is HIV positive and a patient at Keep a Child Alive's Kigali clinic in Rwanda. After a performance by Noah, Keys asked fans to donate $5 to the organization by texting ALIVE to 90999. Her call to action raised over $450,000 from more than 90,000 mobile donors. Keep a Child Alive's mobile donation campaign is powered by mGive.

Alicia Keys Issues Mobile Giving Call to Action During American Idol -Dan Butcher, Mobile Marketer

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Topics: Mobile Fundraising, Social Good, Intermediate, International Aid

American Idol- Text Donation Video

Posted by mGive Team on May 21, 2009 1:20:00 AM

Last night's conclusion of American Idol brought back memories of last week's episode where Alicia Keys appeared on the show and asked viewers to text ALIVE to 90999 to donate $5 to Keep a Child Alive.

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Topics: Mobile Fundraising, Social Good, Intermediate, International Aid

Secretary Clinton: Text Your Disaster Relief Donation for Pakistan

Posted by mGive Team on May 20, 2009 2:06:00 AM

In a follow up to our post yesterday, we have the video of Secretary of State Hillary Clinton announcement of a text message donation program to provide assistance to 1.5 million refugees in the SWAT Valley.  At 5:10 she discusses their mobile strategy and makes the call to action - Text SWAT to 20222 to donate $5 for Pakistan relief.

The SWAT to 20222 campaign is powered by mGive.
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Topics: Mobile Fundraising, Social Good, Intermediate, International Aid

Secretary Clinton: Text Donations for Pakistan Relief

Posted by mGive Team on May 19, 2009 8:44:00 AM

Today, Secretary of State Hillary Clinton announced a pledge of $100 million in humanitarian support for Pakistan. The aid is for the 1.2 million Pakistani civilians displaced by recent fighting in the Swat Valley.  In addition, she discussed a new way for Americans to help the relief effort through a text message donation campaign powered by Mobile Accord's mGive.  The SMS donation campaign asks supporters to text message the keyword SWAT to 20222 to donate $5.

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Topics: Mobile Fundraising, Social Good, Intermediate, Fundraising Ideas, International Aid

Keep a Child Alive Conducts First Nationwide Prime Time Mobile Giving Call to Action During "American Idol";

Posted by mGive Team on May 14, 2009 6:29:00 AM

For Immediate Release
Contact: Janet Staihar
202-797-7373
JStaihar@comcast.net

Keep a Child Alive Conducts First Nationwide Prime Time Mobile Giving Call to Action During "American Idol"


LOS ANGELES -Twelve-time Grammy-winning singer Alicia Keys' appearance on FOX's "American Idol" Wednesday night (May 13) raised an astonishing
$450,000 from more than 90,000 mobile donors who texted their donations. Keep a Child Alive is the non-profit organization co-founded by Keys to provide health care and housing to children with HIV/AIDS in Africa and India. 

In a first for "American Idol," and a departure from traditional fundraising methods, Keys asked the show's 30 million viewers to use their mobile phones to give $5 by sending the text message ALIVE to 90999. Seconds after texting in, they received a message back asking for confirmation. Mobile donors confirmed by replying "YES" via text message. The $5 donation will be added to their next mobile phone bill.

To date, the "Give $5 Text ALIVE" campaign has raised more than $500,000 for Keys' cause. In addition to a co-founder, Keys serves as the group's global ambassador.

Keys was joined on American Idol by a 15-year-old Rwandan rapper, Noah, who is a patient at the Kigali clinic funded by Keep a Child Alive. Noah captured the heart of Americans on the "Tyra Banks Show" in December, and has a popular youtube.com video.


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Mobile Giving

Last night's Idol texting for Keep a Child Alive was powered by mGive in conjunction with the Mobile Giving Foundation. The brainchild of mobile technology pioneer James Eberhard, the mGive texting system is revolutionizing non-profit giving, creating a new base of low-dollar donors who can give without using cash or credit cards. Other well-known non-profits using mGive include the ASPCA, Clean Air-Cool Planet, Defenders of Wildlife, Feed the Children, and St. Jude Children's Research Hospital.

Eberhard, who founded his first mobile technology business when he was in his early 20s, is CEO of Mobile Accord, a mobile application service provider and cause marketing agency. Based in Denver, the firm's clients include political groups, universities, and corporate cause marketers in addition to major non-profit organizations.

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Topics: Mobile Fundraising, Social Good, Intermediate, Fundraising Ideas, International Aid

Keep a Child Alive Mobile Giving Challenge

Posted by mGive Team on May 7, 2009 4:07:00 AM

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Keep a Child Alive, one of the first organizations to adopt text message donations as a fundraising method, is running a Text to Give Challenge. The goal is 100,000 $5 text message donations by June 1st. Supporters can text ALIVE to 90999 to donate $5. Mobile donations for Keep a Child Alive are powered by mGive.

Keep a Child Alive provides lifesaving medicine and surrounding care to children and families with HIV/AIDS in Africa and India. With around 3,000 children and family members on ARV treatment, over 45,000 people under our care, three orphanages receiving funding, and major clinic sites in expansion, Keep a Child Alive is making a direct impact in the lives of so many who need help.

The challenge will help 1500 Children and their families. By taking 10 Seconds to send a text message, lives will be saved.

Text ALIVE to 90999 to give $5.

More Information on Keep a Child Alive-

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Topics: Mobile Fundraising, Social Good, Intermediate, International Aid

UNICEF "Believe in Zero" Campaign

Posted by mGive Team on Apr 13, 2009 4:16:00 AM

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Topics: Mobile Fundraising, Social Good, Intermediate, International Aid

Keep a Child Alive Mobile Giving Video Contest

Posted by mGive Team on Mar 23, 2009 4:57:00 AM

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Keep a Child Alive has come up with an innovative way to drive mobile donations and promote their Mobile Giving campaign within the youth community. The organization is partnering with STA Travel to host a student-produced Public Service Announcement contest. Eligible participants will produce a 60 second PSA video asking viewers to donate $5 by texting ALIVE to 90999. Donations will go towards life-saving AIDS medication for children in several African countries. The Mobile Giving campaign for Keep a Child Alive is powered by mGive.

Two Grand Prize Winners will each be awarded a free round-trip plane ticket to Africa to work with Keep a Child Alive on the ground for one week in January 2010! In addition, Grand Prize Winners will have their PSA aired on KCA TV (Youtube), on www.KCACollege.com, and at KCA events throughout the year. The contest is currently underway, and ends on May 1, 2009! 

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Topics: Mobile Fundraising, Social Good, Intermediate, Fundraising Ideas, International Aid

Case Study: Using Mobile Giving at Celebrity Events- Keep a Child Alive

Posted by mGive Team on Jan 16, 2009 3:19:00 AM

We've decided to release our Keep a Child Alive Case Study on our blog. Original content is below along with a link to download the full PDF at the bottom. start a virus resized 600
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Topics: Mobile Fundraising, Advanced, Mobile Research, International Aid, Case Study

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