Insights to Power Social Good

mSpiration: Mobile Rockstar = Millions in Text Donations

Posted by Elizabeth Same on Aug 29, 2013 8:32:00 AM

The most experienced account manager

Your Latest mSpiration- Quick mobile ideas to mSpire your nonprofit organization to change the world one text at a time.

For this week’s mSpiration we wanted to highlight one of our own… Angela Whaley, client experience director! Angela celebrated five years with mGive last week and is the most experienced account manager in text donation industry. She has, literally, helped to create this channel as it’s grown over the years and happily shares all of her knowledge and expertise about mGive and mobile initiatives with clients and the public whenever asked.

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Topics: Beginner, mSpiration, Education, Mobile Fun

The Garumph Who Found Mobile

Posted by mGive Team on May 27, 2013 11:06:00 AM

Jenifer Snyder, Executive Director of The mGive Foundation, recently took on the challenge of this month's Nonprofit Blog Carnival - to write a letter to Board members about something that drives her crazy... with a Dr. Seuss feel. 

Jenifer Snyder, Executive Director, The mGive Foundation
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Topics: Mobile Fundraising, Social Good, Mobile Fun, Advanced, Mobile Marketing

The Ravens Aren't the Only Ones Celebrating

Posted by Cassie Bair on Feb 4, 2013 7:35:00 AM

As the Ravens revel in the Super Bowl win and fans everywhere recover from the festivities, mGive celebrates another type of victory. On February 3, during Super Bowl XLVII, the Wounded Warrior Project tapped into the tendency of football fans everywhere to have their phones in-hand and asked viewers to become everyday philanthropists by making a $10 text donation. (Check out the heart-tugging PSA here.)

This marked five years since the launch of the very first text campaign - also promoted at the Super Bowl!  In 2008, when the Giants and the Patriots faced off, football fans everywhere pulled out their phones and with simple text communication helped kids stay fit by supporting United Way. That very first call-to-action in the U.S. launched a platform that changed fundraising and started a revolution of philanthropic giving.

However, it doesn’t take a Super Bowl ad to tap into the power of rallying the masses in a moment’s notice. Groups like the United Way and Wounded Warrior Project just remind us how powerful the mobile channel can be. We constantly work to ensure that mGive gives every nonprofit that same powerhouse to tap into - no matter what opportunity is before them.

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Topics: Mobile Fundraising, Social Good, Mobile Fun, Advanced

Yee-Haw! How the mGive West Was Won.

Posted by mGive Team on Sep 13, 2011 5:00:00 AM

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Topics: Social Good, Mobile Fun, Advanced

Where is mGive Going From Here?

Posted by mGive Team on Sep 7, 2011 6:45:00 AM

Nestled in the eclectic Lower Highlands neighborhood overlooking the glossy high-rises of downtown Denver, mGive calls an 1896 red brick building “home.” We recently took a good hard look at ourselves, asking, “Where is mGive going from here?” A question many, if not all, organizations face at some point in their growth cycle.

Our answer to the age-old question came when a team member casually mentioned in a sales meeting, “You can’t know where you’re going, unless you know where you've been.” And with that, we collectively began looking at our past in anticipation of our journey ahead.

It’s often easy to forget that mGive, along with the mobile donation channel, was founded only a few years ago. Our goal of making a difference through mobile was quickly embraced by the nation’s top wireless carriers, not to mention The Red Cross, The United Way and hundreds of other nonprofits, big and small. Soon after we opened shop in 2005, mGive was placed on a steady path of SMS (text) donation, engagement, advocacy and innovation.

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Topics: Social Good, Mobile Fun, Advanced, Mobile Marketing

Our mGive Dog of the Week - Elway!

Posted by mGive Team on Jun 21, 2011 1:46:00 AM

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Topics: Beginner, Mobile Fun, Animal Rights and Protection

Moral Fiber: Text POOPIN to 27722 to give $10 to Water.org

Posted by mGive Team on Mar 13, 2011 8:46:00 AM

POOPIN resized 600Everyone poops.  With just under 7 billion people in the world, that’s a lot of poop, and improperly treated waste causes the majority of illness in the world.  Help us wipe away the illness and disease that results from insufficient sanitation.   

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Topics: Mobile Fundraising, Social Good, Intermediate, Mobile Fun, International Aid

Text or Treat for UNICEF

Posted by Stephen Joos on Oct 9, 2008 8:51:00 AM

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In 1950, UNICEF became a Halloween tradition when a group of children in Philadelphia donated $17 they received on Halloween. The Trick-or-Treat UNICEF box has become a staple each Halloween season. The small orange boxes are handed to children at schools and at various retail locations. To date, these boxes carried by children as they trick or treat for candy has collected approximately over $132 million.

This October, UNICEF opened the new media treasure chest with a slew of new digital initiatives, fundraising tools, and college level campaigns.  According to Caryl Stern, President and CEO of the U.S. Fund for UNICEF, "Reaching technologically savvy young people and engaging them on their level was essential for us not only to bring Trick-or-Treat for UNICEF into the 21st century, but also to underscore our commitment to do whatever it takes to save a child's life."

With a new take on the traditional orange boxes, UNICEF has launched a new fundraising campaign - 'Text or Treat for UNICEF'. Powered by mGive, the campaign allows to supporters to text "TOT" to 864233 (UNICEF) to make a $5 donation, or choose a favorite Trick or Treater to support.

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Topics: Mobile Fundraising, Intermediate, Fundraising Ideas, Mobile Fun

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