Insights to Power Social Good

4 Reasons Why Your Nonprofit Needs A Mobile Keyword

Posted by Lori Rizzo on Jul 29, 2015 4:05:07 PM

mobile keyword, nonprofit, mobile

A mobile keyword seems really simple right? It’s just a word that someone sends via text message to a short code (essentially a shortened phone number) so they can join a mobile community or make a mobile donation. Sounds basic enough. (Text TANGO to 80077 right now to see it in action). But that keyword is more powerful than you think.  It can do so much for your organization. It’s a huge opportunity for you to gain and retain supporters in a whole new way.

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Topics: mgive, nonprofit, mobile giving, Beginner, text giving, mobile keyword, donors

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