Insights to Power Social Good

Ground Control to Major Blog: A Next Gen Mobile Frontier

Posted by Jonathan Bray on Apr 8, 2016 2:31:11 PM

Ground-Control-to-Major-Blog-A-Next-Gen-Mobile-Frontier.jpgYour mobile phone is your personal app...your connection to your community, your connection to the world

… did you know that most smartphones have a stronger computer than the computers that put the first astronauts on the moon?

Holy MOON DUST Batman!

Mobile technology is the Next Generation way to engage with donors. And it’s not limited to youth alone. Everyone seems to be hyperactive on their phone these days. 

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Topics: Mobile Marketing, Fundraising, text giving, Text

FOPO: The Latest Phobia and How to Get Rid of It

Posted by Lori Rizzo on May 7, 2015 2:06:48 PM

FOPO: Latest Phobia and How to Get Rid of It

I’ll admit it, I am newbie when it comes to the digital marketing world. However, I totally love it and I am uber eager to immerse myself in it.  Since I started my career in the nonprofit space back in 2008 I feel I have learned a lot about nonprofits.  

Now I have been presented the opportunity to cross over into a new role where I am going to get to merge my nonprofit knowledge with digital marketing.  And you would think I would be super excited to do so. I sure thought I was. But then I was hit with a reality you wouldn’t think my personality would have. I am afraid to post things online. You see I am a feisty red-headed Italian from Boston. Holding back on what I say has never been an issue for me. But now as I have this new role representing my organization, I realized that I speak freely in the verbal/face-to-face world but when it comes to the digital world, I have FOPO: Fear of Posting Online. Fear that what I say could be interpreted incorrectly, reflect poorly on my organization or even cause loss of member support. No one in any organization wants to be the person who caused that right? So do you know what I have done when that happens?  Nothing.  I posted nothing. I can recall numerous times where I didn’t think my post was perfect so I posted nothing at all. In this case no news is not necessarily good news.

A few years ago I ran the Denver Rock-n-Roll Half Marathon and a spectator had a sign up that said “your leg pain is temporary but your Facebook post will live forever!” Not only was it funny but how true it really was.  He was right. I had thought about my post-race Facebook post almost the entire time I trained in the previous months. Since I had only told a few people I was training my Facebook post was going to be the time that I shared it with the world, well maybe not the world but my 800+ friends at least.  If everyone managing an organization’s social media or digital marketing are stressing about their post(s) many months in advance, it’s no wonder why there isn’t much being said on social media from within these organizations. Especially when you consider the multitude of traditional and social media platforms used to address supporters.  

Since our online persona is a documented reflection of our actual lives we are extra careful to be sure we portray ourselves as we want to be seen.  But the digital space feels like we have to analyze ourselves and our messages more than usual and it’s in the back of our minds that it’s in writing and saved online forever….YIKES no wonder I have FOPO.  But since we want our digital persona to be as dynamic as our real life persona we have to get over FOPO and show the world how amazing we really are.  In case you still have a slight case of FOPO, there is also the lovely delete button in case something is published that has a grammatical or spelling error (though that’s a separate blog post talking about what 140 characters or less is doing to our language and grammar skills).  The point is that over time, sharing content becomes easier and you’ll tend to wring your hands less over that message.  Your supporters are following you because they want to hear from you so share your message!  

So let’s all agree that we are going to shed our FOPO.  Creating content and a digital presence is easier than you think and gets more comfortable as you do it more often. Just like real-life networking.  So don’t be afraid to digitally network. Be yourself and be proud of your thoughts and ideas.  Chances are you’ll find some great people who want to engage with you and your organization. 

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Topics: nonprofit, Strategies and Tactics, Social Good, Intermediate, Mobile Marketing

Where Is The Next Wave of Supporters and How Can Nonprofits Engage Them? Part 2 of 2

Posted by Grant Flores on Apr 21, 2015 10:40:00 AM

ThinkstockPhotos-183229305

 

 

To recap from Part 1

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Topics: mgive, nonprofit, text to give, mobile donations, mobile giving, Social Good, Intermediate, Mobile Marketing, Mobile Engagement

3 Awesome Resources for Your 2015 Content Publishing Calendar

Posted by Yosuke Carter on Jan 14, 2015 2:19:00 PM

3 awesome resources for your 2015 content publishing calendar

According to the 2015 Nonprofit Content Marketing Bechmarks, Budgets and Trends—North America Report, 35% of nonprofits say that their organizations are effective at content marketing. To help increase these numbers, we've compiled 3 awesome resources for your 2015 editorial calendar.

Before we dive into those, let's cover the basics:

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Topics: Mobile Marketing, Mobile Engagement

3 Things Your Executive Director Wants to Know About Mobile and Social Media

Posted by Yosuke Carter on Jun 13, 2014 5:46:00 PM

3-things-social-media-mobile-01Picture this. Two Development Directors (A & B) each spend $10,000 on a widget that is designed to improve fundraising results. Development Director A doesn’t quite understand how the widget works and rarely uses it. On the other hand, Development Director B educates himself (and even gets help from people who know most) about the widget. He uses it frequently and is constantly finding new ways to improve desired outcomes.

At the end of the year, the Development Directors share the ROI analysis with their Executive Director. Guess how their conversations went?

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Topics: Fundraising Ideas, Mobile Marketing, Mobile Engagement

“Don’t Go” – Tips for Maximizing Mobile Retention Rates

Posted by Elizabeth Same on Oct 15, 2013 9:37:00 AM

don't lose your donorsYou stand at the door and look desperately at your departing guests, leaving your party too early.

“Wait, don’t go – the real fun is about to begin!”

Perhaps you get that same pit-of-your stomach sick feeling when your donors opt-out of your email or phone lists.  If only they would stick around for the good stuff!

But when it comes to managing your mobile network of supporters you don’t have to say goodbye too soon -- if you do things right.

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Topics: Mobile Fundraising, Strategies and Tactics, Intermediate, Mobile Marketing, Mobile Engagement

Cause Marketing Campaigns that Work

Posted by mGive Team on Jun 17, 2013 9:40:00 PM

Cause marketing that works 150x150Cause marketing works. Cause sponsorship is expected to grow to $1.78 billion in 2013, a projected increase of 4.8 percent over 2012 (IEG Sponsorship report). Corporations want to harness their power for social good (and they know consumers reward those who do – there was a 39 percent increase in consumers who said they “would recommend” a cause related brand in 2012, according to Cause Marketing Forum) and non-profits welcome the added resources and credibility offered by a corporate brand.

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Topics: Social Good, Advanced, Mobile Marketing, Cause Marketing

The Garumph Who Found Mobile

Posted by mGive Team on May 27, 2013 11:06:00 AM

Jenifer Snyder, Executive Director of The mGive Foundation, recently took on the challenge of this month's Nonprofit Blog Carnival - to write a letter to Board members about something that drives her crazy... with a Dr. Seuss feel. 

Jenifer Snyder, Executive Director, The mGive Foundation
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Topics: Mobile Fundraising, Social Good, Mobile Fun, Advanced, Mobile Marketing

Mobile Communication is Key to Strong Cause Marketing Relationships

Posted by mGive Team on May 1, 2013 3:02:00 PM

Dr. Ruth, Dr. Phil and Oprah have it right: a successful relationship requires clear, effective and responsive communication. That’s true between two people, and it is certainly true when it comes to the relationships involved in cause marketing.mobile communication key to cause marketing relationships

Cause marketing grows out of the relationships between nonprofits, corporations and their various stakeholders. Communication provides the path to successful, win-win outcomes for all partners. And mobile communication in particular can strengthen those relationships and help you realize the full power of cause marketing.

Here are just some of the ways mobile communication can strengthen your cause marketing relationships and programs:

Empowers visibility and engagement in a multi-screen world

  • Text provides easy access to participation while making campaigns more relevant to mobile supporters 
  • Cell phone penetration in the U.S. is greater than 100 percent 
  • By 2014, mobile internet is predicted to take over desktop internet usage (source: Microsoft Tag, 2012)
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Topics: Strategies and Tactics, Social Good, Advanced, Mobile Marketing, Mobile Engagement

Be Authentic to Yourself, Not Gender "Role"

Posted by mGive Team on Apr 26, 2013 1:02:00 PM

By Jenifer Snyder, Executive Director of The mGive Foundation

“I was born this way,” proclaims the anthem of a current pop diva.  If you prefer a more traditional expression of that sentiment, consider, “to thine own self be true.”  But whether it’s the words of Lady GaGa or William Shakespeare that speak to you, my advice is to embrace that message and be true to who you are and not who others or our culture tell you to be.

And that advice goes double in matters of gender roles in the workplace.

I’ve never let myself be constrained by conforming to society’s norms of how a woman should act in the workplace if it wasn’t consistent to who I am as a person and my own professional values.

Long ago, I decided to shrug off how I was “supposed” to behave.  For me, this meant not listening to advice about how I was to ignore what might be considered stereotypical female behaviors.  It is more important to me to be genuine and cultivate a leadership style that plays to my strengths and fits the organization and people I lead.   Hillary Clinton and Michelle Obama offer two good examples of women who are comfortable with themselves and who embrace their own distinct approaches to gender roles.

“Which designers do you prefer?” a reporter once asked then-Secretary of State Clinton, to which she famously replied, “Would you ever ask a man that question?”  Whereas First Lady Michele Obama has appeared on the cover of Vogue, embracing her influence as a fashion trendsetter without diminishing her stature as a successful lawyer.  Both women have stellar careers forged by their own unique personalities and approaches to “traditional” gender roles.

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Topics: Strategies and Tactics, Advanced, Mobile Marketing

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