Remember those days when everyone in the fundraising space didn’t give email and online a chance? Back then, cold calling and direct mail were the cash cows, and there had been very little innovation in terms of fundraising technology for decades. Well all of that changed in the late 90s into the 2000s, and it’s about to change again.
About 74% of the US population has access to the internet, whereas 91% of us are wireless subscribers. Additionally, the average American has about three email addresses, addresses that change whenever we change jobs. But our mobile phone number has become an auxiliary Social Security number, as we now take our mobile numbers wherever we go. And most of us read our text messages within 15 minutes of receipt. Email? Forty-eight (48) hours.