Welcome to part three of our donor retention series. Miss part one and two? Get them here and here!
Earlier this year, NPEngage posted a great article with 12 tips from experts in the nonprofit industry. If you haven’t already, we highly recommend checking out the article, it’s full of excellent advice on how every nonprofit can do better on retaining donors.
We loved the article so much, that we wanted to show you how easy it is to incorporate these experts’ advice into your mobile strategy. We have been mobilizing these 12 tips over the past few weeks. Check out the first two blog posts here and here.
- John Haydon, Author of Facebook Marketing for Dummies
The key an to effective donor retention strategy is to make your donors feel like they are the most important person in the world. Take a look at what charity: water did with their YouTube videos, or Epic Change with their thank you cards. On the surface, investments like these seem high. But when you consider how much they’ll talk about you with their friends, it’s totally worth it.