Insights to Power Social Good

The Donor’s Journey: From First Click to Loyal Supporter

Posted by Elizabeth Same on Mar 28, 2014 1:15:00 PM

Phone_and_keyboarddrew Wallace (yes - he spells his name with a little d!), Inbound Marketing Consultant for HubSpot, joined our own Angela Whaley, mGive Client Experience Director and Yosuke Carter, mGive’s Marketing Manager, to discuss the mobile donor’s journey. The webinar was full of great tips and tricks for turning anonymous website clicks into loyal constituents.

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Topics: Strategies and Tactics, Beginner, mSpiration, Education

Stink at Donor Retention? Use Mobile – Part Three.

Posted by Elizabeth Same on Mar 20, 2014 1:29:00 PM

2_little_boys_textingWelcome to part three of our donor retention series. Miss part one and two? Get them here and here!

Earlier this year, NPEngage posted a great article with 12 tips from experts in the nonprofit industry. If you haven’t already, we highly recommend checking out the article, it’s full of excellent advice on how every nonprofit can do better on retaining donors.

We loved the article so much, that we wanted to show you how easy it is to incorporate these experts’ advice into your mobile strategy. We have been mobilizing these 12 tips over the past few weeks. Check out the first two blog posts here and here.

  1.        John Haydon, Author of Facebook Marketing for Dummies

The key an to effective donor retention strategy is to make your donors feel like they are the most important person in the world. Take a look at what charity: water did with their YouTube videos, or Epic Change with their thank you cards. On the surface, investments like these seem high. But when you consider how much they’ll talk about you with their friends, it’s totally worth it.

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Topics: mSpiration, Education, Mobile Engagement

Stink at Donor Retention? Use Mobile – Part Two.

Posted by Elizabeth Same on Mar 13, 2014 10:39:00 AM

NPEngage_part_2Welcome to part two of our donor retention series. Miss part one? Get it here!

Earlier this year, NPEngage posted a great article with 12 tips from experts in the nonprofit industry. If you haven’t already, we highly recommend checking out the article, it’s full of excellent advice on how every nonprofit can do a better job of retaining donors.

We loved the article so much, that we wanted to show you how easy it is to incorporate these experts’ advice into your mobile strategy. Catch up on the first four tips, and then dive into the next four tips below.

  1.        Shanon Doolittle, Doogooder
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Topics: nonprofit, mSpiration, Intermediate, Education, Innovation and Creativity

Stink at Donor Retention? Use Mobile – Part One.

Posted by Elizabeth Same on Mar 7, 2014 1:50:06 PM

NPEngage_part_1Earlier this year, NPEngage posted a great article with 12 tips from experts in the nonprofit industry. If you haven’t already, we highly recommend checking out the article, it’s full of excellent advice on how every nonprofit can do better on retaining donors.

We loved the post so much that we wanted to show you how easy it is to incorporate these experts’ advice into your mobile strategy. We will be covering four pieces of advice over the next three weeks. Check out the first four tips, and don’t forget to come back next week for more!

  1.        Mark Rovner, founder and CEO of Sea Change Strategies
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Topics: Mobile Fundraising, Strategies and Tactics, mSpiration, Education, Mobile Engagement

mSpiration: 5 Ways to Text Some Love

Posted by Elizabeth Same on Feb 14, 2014 9:53:22 AM

Valentines_DayHappy Valentine’s Day - hope you’re ready (!) –  we thought we would share how you can get into the spirit and focus on loving your donors. Like in any good relationship, you should show your donors love all year, but it never hurts to highlight it even more on the day dedicated to “love.”

This post comes from Jeff Brooks, author of the Future Fundraising Now blog. He focuses on studying donors, getting to know them and most importantly, respecting them.

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Topics: Mobile Fundraising, mSpiration, Mobile Engagement

mSpiration: #GivingTuesday and text donations

Posted by Elizabeth Same on Dec 9, 2013 12:44:41 PM

GT_UnselfieLast year a movement was started. It followed Black Friday and Cyber Monday; it was a day to re-focus on what is truly important about the holidays, and kick off the giving season.

This year #GivingTuesday brought together 10,000 partner organizations in all 50 states and around the world on the ‘opening day’ of the giving season for 2013.

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Topics: Mobile Fundraising, Beginner, mSpiration, Social Good, holiday giving

mSpiration: 2013 Text Donation and Engagement Trends

Posted by Elizabeth Same on Nov 21, 2013 12:38:00 PM

2013 mGive Text Donation Study InfographicYour Latest mSpiration- Quick mobile ideas to mSpire your nonprofit organization to change the world one text at a time.

Your nonprofit is going mobile & just in the nick of time! But how do you make mobile work, while becoming your organizations mobile rock star? In our new blog series we will be posting innovative, creative and downright awesome ways that mobile is being used so you can go turn those bystanders into supporters-in 160 characters or less!

Earlier this year the 2013 mGive Text Donation Study was released. Yesterday The mGive Foundation posted a very cool infographic on the study. 

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Topics: Mobile Fundraising, Beginner, mSpiration, Mobile Research, Mobile Engagement

Mobilize Your Supporters During Disasters with Text Donations.

Posted by Elizabeth Same on Nov 17, 2013 4:00:00 PM

text donations during disastersIn the wake of a disaster, people around the world are seeking ways to help.

For this week’s mSpiration we highlight 4 tips to help mobilize your supporters during disasters.

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    Topics: Mobile Fundraising, mSpiration, Disaster Relief, Mobile Engagement

    5 things to remember from the mGive #GivingTuesday webinar

    Posted by Elizabeth Same on Nov 9, 2013 6:00:00 AM

    Use mobile during Did you miss our How Mobile Can Boost Your Nonprofit on #GivingTuesday webinar yesterday? Here’s a quick recap.

    With a little under 30 days left and 4,000+ partners we are looking forward to an even bigger give back this year. #GivingTuesday is taking over our mSpirations and we will be sharing stories, tips and ideas each week leading up to December 3rd, this year’s #GivingTuesday.

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    Topics: Strategies and Tactics, Beginner, mSpiration, Fundraising Ideas, year-end

    Mobilize your Supporters on #GivingTuesday

    Posted by Elizabeth Same on Nov 3, 2013 1:13:00 PM

    #GivingTuesdayOn November 27,2012 a movement was started. It started with a great idea and grew into something huge. Over 2,500 nonprofits inspired more than 100,000 people around the nation to come together and officially kick off the giving season with #GivingTuesday.

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    Topics: giving season, Mobile Fundraising, Strategies and Tactics, mSpiration

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