Insights to Power Social Good

The Inspire Change Podcast, Episode 5: Nonprofit Spotlight with Andrea of Youth on Record

Posted by Ethan Kotel on May 9, 2017 11:05:22 AM

Inspire Change: A Podcast for Nonprofits

This week, the Inspire Change Podcast hits the road, joining Andrea Viarrial-Murphy LIVE in the offices of Youth on Record. Andrea wears many hats at YOR, and she was kind enough to take some time out of her busy day to discuss the challenges that face a small, local nonprofit, elliciting support from your home city, planning and executing exciting events, and so much more.

Youth on Record has nearly 5x as many volunteers as they do staff, and Andrea has a ton of insight into how to find dedicated and hard-working volunteers. Listen in below, grab your notebook, and let's learn some new strategies!

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Topics: nonprofit, Social Good, Mobile Engagement, Fundraising, Social Media Marketing, Podcast

Navigating the mGive Dashboard

Posted by Ethan Kotel on May 4, 2017 11:42:50 AM

4 Steps for Getting the Most Out of Your Dashboard

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Topics: nonprofit, text to give, Strategies and Tactics, Mobile Engagement, Fundraising

The Inspire Change Podcast, Episode 4: Nonprofit Campaign Strategy with Angela Whaley

Posted by Ethan Kotel on May 2, 2017 10:18:46 AM

Inspire Change: A Podcast for Nonprofits

This week on The Inspire Change Podcast, Angela Whaley hops on to discuss campaign strategy, donor messaging, and effective campaigns she's seen conducted by nonprofits in her ten years of working with them. We dive deep into building and maintaining an active email and mobile subscriber listsegmenting that list for targeted campaign sends, and much, much more. Listen in below!

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Topics: nonprofit, Social Good, Mobile Engagement, Fundraising, Social Media Marketing, Podcast

Performing a Mobile Call to Action in Real Life

Posted by Ethan Kotel on Apr 27, 2017 11:24:05 AM

5 Essential Elements for In Person Conversion

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As someone with social anxiety, I find it much easier to speak with you through the safety of my screen than to have an actual conversation with you.

 

I guess it’s a good thing I don’t run a nonprofit, right?

 

Getting up close and personal with potential supporters is a necessity for any nonprofit professional; and, as we’ve already mentioned, building relationships is key to eliciting long-term support and engagement.

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Topics: nonprofit, text to give, Strategies and Tactics, Fundraising Ideas, Mobile Engagement, Fundraising

3 Tips for Writing About Your Nonprofit

Posted by Ethan Kotel on Apr 20, 2017 7:00:00 AM

How to Write Effective Copy

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If your job is to write, you are a writer. This may seem obvious at first, but it is with alarming frequency that I meet people who, although they make their living writing and publishing content, do not view themselves as a writer. While there’s nothing wrong with this, and writing certainly isn’t everyone’s strong suit, framing your copy around how to write effectively will make a massive difference in the efficacy of your communications.

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Topics: nonprofit, Strategies and Tactics, Fundraising Ideas, Mobile Engagement, Fundraising, SEO, Writing

The Inspire Change Podcast, Episode 3: Emotional Messaging with Jeff Mannel

Posted by Ethan Kotel on Apr 18, 2017 11:01:10 AM

Inspire Change: A Podcast for Nonprofits

This week on The Inspire Change Podcast, Jeff Mannel joins us to speak about emotional messaging. Speaking to your supporters' emotions is crucial to crafting effective donation asks, marketing campaigns, and recruitment materials. Jeff, a minister with over 30 years experience, is well versed in messaging to people's emotions, and joined us to share lessons that are directly applicable to nonprofits. Listen in below!

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Topics: nonprofit, Social Good, Mobile Engagement, Fundraising, Social Media Marketing, Podcast

The Inspire Change Podcast, Episode 2: Business Development for Nonprofits

Posted by Ethan Kotel on Apr 11, 2017 6:00:00 AM

Inspire Change: A Podcast for Nonprofits

This week on The Inspire Change Podcast, I was lucky enough to sit down with Winston Cook and Jonathan Bray, two bonafide experts in business development and marketing. We had an amazing conversation, almost an hour long, packed to the gills with tips, tricks, and strategies to help increase your nonprofit's fundraising potential. Listen in below!

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Topics: nonprofit, Social Good, Mobile Engagement, Fundraising, Social Media Marketing, Podcast

Nonprofit Web Design: 7 Essential Elements for Your Site

Posted by Jeff Gordy on Apr 6, 2017 9:00:00 AM

Building a Fantastic Website

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Editor's Note: This article is brought to you by Jeff Gordy from NeonCRM. Jeff is, quite frankly, an expert on this stuff, and we are so grateful for his addition to our blog! Check out Neon for all of your CRM needs!

 

In the age of the internet, there are few things as off-putting as a bad website.

 

Now, “bad” can translate into a lot of things—from non-functioning to unintuitive to just plain unattractive.

 

While a bad website can encompass a lot of elements, a good website, on the other hand, generally includes a number of pretty standard components.

 

Here, we’ll walk through 7 nonprofit web design must-haves that can turn any bad website into a compelling, engaging experience for visitors, including:

 

  1. CRM Integration
  2. Simple Design
  3. Easy-to-Use Navigation
  4. Consistent Branding
  5. Clear Donation Options
  6. Mobile-Responsiveness
  7. Donor-Centric Content

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Topics: nonprofit, Mobile Engagement, Fundraising, web design, SEO

The Inspire Change Podcast, Reborn

Posted by Ethan Kotel on Apr 3, 2017 1:53:35 PM

Inspire Change: A Podcast for Nonprofits

It is my privilege to present to you: The Inspire Change Podcast. 

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Topics: nonprofit, Social Good, Mobile Engagement, Fundraising, Social Media Marketing, Podcast

5 Ways to Support Social Good

Posted by Ethan Kotel on Mar 30, 2017 1:21:33 PM

 

How to Engage, Inspire, and Inform

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Topics: nonprofit, Social Good, Mobile Engagement, Fundraising

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