Insights to Power Social Good

FOPO: The Latest Phobia and How to Get Rid of It

Posted by Lori Rizzo on May 7, 2015 2:06:48 PM

FOPO: Latest Phobia and How to Get Rid of It

I’ll admit it, I am newbie when it comes to the digital marketing world. However, I totally love it and I am uber eager to immerse myself in it.  Since I started my career in the nonprofit space back in 2008 I feel I have learned a lot about nonprofits.  

Now I have been presented the opportunity to cross over into a new role where I am going to get to merge my nonprofit knowledge with digital marketing.  And you would think I would be super excited to do so. I sure thought I was. But then I was hit with a reality you wouldn’t think my personality would have. I am afraid to post things online. You see I am a feisty red-headed Italian from Boston. Holding back on what I say has never been an issue for me. But now as I have this new role representing my organization, I realized that I speak freely in the verbal/face-to-face world but when it comes to the digital world, I have FOPO: Fear of Posting Online. Fear that what I say could be interpreted incorrectly, reflect poorly on my organization or even cause loss of member support. No one in any organization wants to be the person who caused that right? So do you know what I have done when that happens?  Nothing.  I posted nothing. I can recall numerous times where I didn’t think my post was perfect so I posted nothing at all. In this case no news is not necessarily good news.

A few years ago I ran the Denver Rock-n-Roll Half Marathon and a spectator had a sign up that said “your leg pain is temporary but your Facebook post will live forever!” Not only was it funny but how true it really was.  He was right. I had thought about my post-race Facebook post almost the entire time I trained in the previous months. Since I had only told a few people I was training my Facebook post was going to be the time that I shared it with the world, well maybe not the world but my 800+ friends at least.  If everyone managing an organization’s social media or digital marketing are stressing about their post(s) many months in advance, it’s no wonder why there isn’t much being said on social media from within these organizations. Especially when you consider the multitude of traditional and social media platforms used to address supporters.  

Since our online persona is a documented reflection of our actual lives we are extra careful to be sure we portray ourselves as we want to be seen.  But the digital space feels like we have to analyze ourselves and our messages more than usual and it’s in the back of our minds that it’s in writing and saved online forever….YIKES no wonder I have FOPO.  But since we want our digital persona to be as dynamic as our real life persona we have to get over FOPO and show the world how amazing we really are.  In case you still have a slight case of FOPO, there is also the lovely delete button in case something is published that has a grammatical or spelling error (though that’s a separate blog post talking about what 140 characters or less is doing to our language and grammar skills).  The point is that over time, sharing content becomes easier and you’ll tend to wring your hands less over that message.  Your supporters are following you because they want to hear from you so share your message!  

So let’s all agree that we are going to shed our FOPO.  Creating content and a digital presence is easier than you think and gets more comfortable as you do it more often. Just like real-life networking.  So don’t be afraid to digitally network. Be yourself and be proud of your thoughts and ideas.  Chances are you’ll find some great people who want to engage with you and your organization. 

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Topics: nonprofit, Strategies and Tactics, Social Good, Intermediate, Mobile Marketing

Where Is The Next Wave of Supporters and How Can Nonprofits Engage Them? Part 2 of 2

Posted by Grant Flores on Apr 21, 2015 10:40:00 AM

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To recap from Part 1

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Topics: mgive, nonprofit, text to give, mobile donations, mobile giving, Social Good, Intermediate, Mobile Marketing, Mobile Engagement

How the Inbound Movement Can Solve the World's Biggest Problems

Posted by Yosuke Carter on Sep 26, 2014 4:09:00 PM

How the Inbound Movement can solve the world's biggest problems

For every giver, there is a taker. For every act of kindness, there is an act of atrocity. For every Yin, there's a Yang. 

After a week of feeling inspired and connecting with remarkable people at HubSpot's INBOUND conference, news of the escalating conflict in the middle east intensified post-conference depression.

My recent observations reminded me that life is a series of experiences that are neither good or bad—and that life happens just the way it's supposed to. It also reminded me that life is what we make of it and amazing things happen when we turn our thoughts into action.

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Topics: Social Good

5 Ideas for Integrating Mobile into Your Cause Marketing Efforts

Posted by Angela Whaley on Jun 5, 2014 11:56:00 AM

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I’m the first to admit that I’m easily inspired. You may say I’m a dreamer, but I’m not the only one… 

After attending the annual Cause Marketing Forum in Chicago last week, I headed back to Denver particularly inspired.

The collaboration between nonprofits and brands to promote social good and exchange of ideas had my head spinning. One of many examples includes Jeremy Heiman’s, presentation and a call-to-action for the audience to start “a movement, not a campaign” with this slide (tweeted by @mGive):

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Topics: Social Good, Cause Marketing

mSpiration: #GivingTuesday and text donations

Posted by Elizabeth Same on Dec 9, 2013 12:44:41 PM

GT_UnselfieLast year a movement was started. It followed Black Friday and Cyber Monday; it was a day to re-focus on what is truly important about the holidays, and kick off the giving season.

This year #GivingTuesday brought together 10,000 partner organizations in all 50 states and around the world on the ‘opening day’ of the giving season for 2013.

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Topics: Mobile Fundraising, Beginner, mSpiration, Social Good, holiday giving

mSpiration: Some mTips for Making Good on bbcon2013 Advice

Posted by Elizabeth Same on Oct 8, 2013 8:40:00 AM

mGive was delighted to attend the annual Blackbaud conference for nonprofit fundraisers, “BBCON 2013.”  Our staff had a “super” time, which included meeting with attendees and discussing how to become a mobile superhero (see our Facebook page for some real action shots!).  A highlight for us was presenting with Ann Maier from the National Geographic Society on Using the Mobile Channel:  What the Man of Steel Can Teach You About Mobile.

bbcon 2013
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Topics: Strategies and Tactics, Beginner, mSpiration, Social Good, Education, year-end

mSpiration: Tweeting Social Good -- Highlights of the 2013 Social Good Summit

Posted by Elizabeth Same on Sep 27, 2013 12:53:00 PM

Social Good summit 2030 nowYour Latest mSpiration- Quick mobile ideas to mSpire your nonprofit organization to change the world one text at a time.

Are we ready for the world of 2030? How can we make a lasting impact on our world now through social good and technology that will secure a brighter future?

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Topics: mSpiration, Social Good, Mobile Engagement, Animal Rights and Protection, International Aid, Innovation and Creativity, Environmental

Help Colorado Flood Victims with a $10 Text Donation

Posted by Elizabeth Same on Sep 20, 2013 1:22:00 PM

mgive colorado flood relief resized 600Your Latest mSpiration- Quick mobile ideas to mSpire your nonprofit organization to change the world one text at a time.

It’s a flood of such immense proportions that even the usually unflappable National Weather Service is referring to it as “biblical.”  And although the rains have subsided the effects of the disastrous flood are far from over.  Some towns could remain uninhabitable for months.  At least 18,000 residential structures have been damaged.  One-hundred miles of roads need repairs and 35 bridges are washed out.  As many as 12,000 people were displaced during the flood.

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Topics: Mobile Fundraising, Strategies and Tactics, mSpiration, Social Good

2013 mGive Text Donation Survey: Engage!

Posted by mGive Team on Jul 23, 2013 7:51:00 AM

Engage Your SupportersIt’s a fact:  Mobile is not just for text donations anymore.

While many organizations may just be dipping their fundraising toes in the text giving waters, our latest study shows that mobile is increasingly a desired tool by your supporters -- not just for donations but for additional types of donor engagement.  The biggest changes from 2012 to 2013 we saw in text donor attitudes in our latest survey about mobile communication, came from donors wanting additional information – and not just about donations.

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Topics: Mobile Fundraising, Social Good, Advanced, Mobile Research

Donors Happy with Text Donations and Want to Hear More From You Through Text Messaging

Posted by mGive Team on Jul 17, 2013 12:57:00 PM

How often do your supporters tell you that they want to hear more from you?  What impact are your social media efforts having on fundraising?    Which solicitation methods leave your donors feeling great?

Our 2013 annual mGive Text Donation Study provides the answer to these questions and shows that text donations remain an overwhelmingly positive experience for donors. Supporters are increasingly finding out about text donation campaigns through social media.  In addition, donors want to get more information about you through text messaging.

Here are some of the key takeaway points from our 2013 Text Donation Study:

Key Findings

More donors are hearing about text donation campaigns via social media.  Social media is second only to TV or radio as the method by which respondents reported hearing about text campaigns.  In fact, social media as a source for text campaign information rose six points to nearly 28 percent from 2012 to 2013.  Email as a source of information about text campaigns continues to drop, falling from more than 60 percent in 2011 to 11.5 percent in 2013.

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Topics: Mobile Fundraising, Social Good, Advanced, Mobile Research, Mobile Engagement

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