I’ll admit it, I am newbie when it comes to the digital marketing world. However, I totally love it and I am uber eager to immerse myself in it. Since I started my career in the nonprofit space back in 2008 I feel I have learned a lot about nonprofits.
Now I have been presented the opportunity to cross over into a new role where I am going to get to merge my nonprofit knowledge with digital marketing. And you would think I would be super excited to do so. I sure thought I was. But then I was hit with a reality you wouldn’t think my personality would have. I am afraid to post things online. You see I am a feisty red-headed Italian from Boston. Holding back on what I say has never been an issue for me. But now as I have this new role representing my organization, I realized that I speak freely in the verbal/face-to-face world but when it comes to the digital world, I have FOPO: Fear of Posting Online. Fear that what I say could be interpreted incorrectly, reflect poorly on my organization or even cause loss of member support. No one in any organization wants to be the person who caused that right? So do you know what I have done when that happens? Nothing. I posted nothing. I can recall numerous times where I didn’t think my post was perfect so I posted nothing at all. In this case no news is not necessarily good news.
A few years ago I ran the Denver Rock-n-Roll Half Marathon and a spectator had a sign up that said “your leg pain is temporary but your Facebook post will live forever!” Not only was it funny but how true it really was. He was right. I had thought about my post-race Facebook post almost the entire time I trained in the previous months. Since I had only told a few people I was training my Facebook post was going to be the time that I shared it with the world, well maybe not the world but my 800+ friends at least. If everyone managing an organization’s social media or digital marketing are stressing about their post(s) many months in advance, it’s no wonder why there isn’t much being said on social media from within these organizations. Especially when you consider the multitude of traditional and social media platforms used to address supporters.
Since our online persona is a documented reflection of our actual lives we are extra careful to be sure we portray ourselves as we want to be seen. But the digital space feels like we have to analyze ourselves and our messages more than usual and it’s in the back of our minds that it’s in writing and saved online forever….YIKES no wonder I have FOPO. But since we want our digital persona to be as dynamic as our real life persona we have to get over FOPO and show the world how amazing we really are. In case you still have a slight case of FOPO, there is also the lovely delete button in case something is published that has a grammatical or spelling error (though that’s a separate blog post talking about what 140 characters or less is doing to our language and grammar skills). The point is that over time, sharing content becomes easier and you’ll tend to wring your hands less over that message. Your supporters are following you because they want to hear from you so share your message!
So let’s all agree that we are going to shed our FOPO. Creating content and a digital presence is easier than you think and gets more comfortable as you do it more often. Just like real-life networking. So don’t be afraid to digitally network. Be yourself and be proud of your thoughts and ideas. Chances are you’ll find some great people who want to engage with you and your organization.
As online and digital giving methods continue to grow, it’s important to feel confident that your donation successfully reaches its intended recipient. A key element in this process is clarity around who I am giving to, how much am I giving and is my personal information being protected. Knowing your donation is going safely where is it supposed to is a main concern facing all donors regardless of the donation method. We work hard for our money, and we feel passionate about the causes our hard earned money supports. We consider our mobile devices to be an extension of ourselves and our identity. Considering donor needs and providing that donor comfort is one of The mGive Foundation’s primary roles. As the Director of Compliance, I am responsible for ensuring this comfort in the mobile giving space and it is a top priority.
“Powering social good” is not just the mGive motto, it’s a reflection of our passion and daily motivation. mGive is proud to power the mobile donations for Night of Too Many Stars: America Comes Together for Autism Programs, benefiting New York Collaborates for Autism. Our partnership with New York Collaborates for Autism and Comedy Central began in 2010 and this will be our third telethon together.
Awareness campaigns are a pretty common event among most nonprofits. Whether it is an awareness day, week or month, there is an awareness campaign for pretty much everything. Are people really more motivated to partake in something because it has great exposure? Well, if I have learned anything from the NFL’s Pink October and ALS’ Ice Bucket Challenge campaigns, it is an unequivocal YES! How can you as a nonprofit leader use this momentum to help increase participation from your supporters not only during the awareness campaign but all year long too?
drew Wallace (yes - he spells his name with a little d!), Inbound Marketing Consultant for HubSpot, joined our own Angela Whaley, mGive Client Experience Director and Yosuke Carter, mGive’s Marketing Manager, to discuss the mobile donor’s journey. The webinar was full of great tips and tricks for turning anonymous website clicks into loyal constituents.
This month’s Nonprofit Blog carnival is all about disrupting the nonprofit industry. How do you shake things up to drive social good? Here at mGive we couldn’t be happier about this topic! We have been disrupting the nonprofit industry for the past six years!
But before we shake things up, let’s get one thing straight; mobile is a disruption to the industry… not the donors. If your supporter gives you their mobile number, saying they want to be messaged, then that means you should message them!!
Earlier this year, NPEngage posted a great article with 12 tips from experts in the nonprofit industry. If you haven’t already, we highly recommend checking out the article, it’s full of excellent advice on how every nonprofit can do better on retaining donors.
We loved the post so much that we wanted to show you how easy it is to incorporate these experts’ advice into your mobile strategy. We will be covering four pieces of advice over the next three weeks. Check out the first four tips, and don’t forget to come back next week for more!
From one president to another, there is something I want you to know.
Like most organizations, you have no shortage of challenges. Donations are down and attrition is at an all-time high - 61% to be exact. The latest reports show that for every 100 donors an organization gains, they lose 105. Those are some pretty shocking numbers! Leaders such as yourself are being asked to creatively combat these challenges with innovative solutions. In order for your organization to see continued success in mission delivery and fundraising, you must move in the direction of your donors and program beneficiaries. Fortunately, the answer is right in front of you.
You know the world is going mobile, it’s 345 million subscribers strong in the U.S. You see it every day with your constituents, your friends and even yourself. But how do you channel that power for your nonprofit?
Last week, Angela Whaley, director of client experience and Brigette Swartz, senior mobile campaign strategist joined Yosuke Carter, marketing manager, for a webinar on the 5 Steps to Successfully Launch Your Mobile Initiative.