Insights to Power Social Good

Where Is The Next Wave of Supporters and How Can Nonprofits Engage Them? Part 2 of 2

Posted by Grant Flores on Apr 21, 2015 10:40:00 AM

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To recap from Part 1

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Topics: mgive, nonprofit, text to give, mobile donations, mobile giving, Social Good, Intermediate, Mobile Marketing, Mobile Engagement

4 Nonprofit “Micro-Trends” to Spark Organization Evolution

Posted by Lori Rizzo on Apr 2, 2015 12:53:44 PM

 

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Topics: text to give, mobile donations, Beginner, Mobile Engagement

Upcoming Event? Amplify Your Efforts Through Mobile!

Posted by Karen Mader on Mar 19, 2015 9:24:00 AM

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At one point in time, the word “mobile” referred to a device that you used for only phone calls and text messages. A recent study by Pew Research Center found that 58% of American adults own a smart phone. With the use of smart phones becoming more prevalent, the word “mobile” has evolved into so much more. Think about all of the things you use your mobile phone for; checking emails, sending and receiving calls and texts, posting to social networks, sharing videos with friends, etc. Although people are now using their mobile phones to communicate through these additional channels, open rates for text messages still remain the highest. With 97% of people opening text messages, it is imperative to use this channel to amplify all of your other communication efforts.
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Topics: text to give, charity, Mobile Fundraising, Beginner, Fundraising Ideas, Awaremess

Embracing The Fine Print of Mobile Call-to-Action Disclaimers

Posted by Lori Rizzo on Mar 12, 2015 2:19:02 PM

As online and digital giving methods continue to grow, it’s important to feel confident that your donation successfully reaches its intended recipient.  A key element in this process is clarity around who I am giving to, how much am I giving and is my personal information being protected. Knowing your donation is going safely where is it supposed to is a main concern facing all donors regardless of the donation method. We 164237686work hard for our money, and we feel passionate about the causes our hard earned money supports. We consider our mobile devices to be an extension of ourselves and our identity. Considering donor needs and providing that donor comfort is one of The mGive Foundation’s primary roles.  As the Director of Compliance, I am responsible for ensuring this comfort in the mobile giving space and it is a top priority.

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Topics: text to give, mobile donations, Strategies and Tactics, Beginner

3 Ways to Maximize Text Donations on #GivingTuesday and Beyond

Posted by Yosuke Carter on Nov 26, 2014 3:51:00 PM

Learn how to maximize text donations on #GivingTuesday

Do you remember the first time you made a text donation?

For me, it was on January 13, 2010, the day after the earthquake in Haiti. I wasn't sitting in front of a computer when I heard the news. I was watching TV and happened to have my phone on me.

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Topics: text to give

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