Editor’s Note: This was originally published on April 25th, 2015 and has been updated to include the massive aftershock on Monday, May 12th.
A powerful aftershock hit the already crippled country of Nepal on May 12th killing dozens and injuring thousands just 80km east of Kathmandu, in Dolakha district. Some aid organizations are referring to this dystrophic situation as a double disaster after the initial earthquake killed more than 8,000 people and injured thousands more on April 25th. Nonprofit originations around the world continue to deploy volunteers and provide much needed relief funding. Executive director of The mGive Foundation, Jenifer Snyder said “We need to let donors know how they can continue to help the people in Nepal.”
text to give,
At one point in time, the word “mobile” referred to a device that you used for only phone calls and text messages. A recent study
by Pew Research Center
found that 58% of American adults own a smart phone. With the use of smart phones becoming more prevalent, the word “mobile” has evolved into so much more. Think about all of the things you use your mobile phone for; checking emails, sending and receiving calls and texts, posting to social networks, sharing videos with friends, etc. Although people are now using their mobile phones to communicate through these additional channels, open rates for text messages still remain the highest. With 97% of people opening text messages, it is imperative to use this channel to amplify all of your other communication efforts.
text to give,
As online and digital giving methods continue to grow, it’s important to feel confident that your donation successfully reaches its intended recipient. A key element in this process is clarity around who I am giving to, how much am I giving and is my personal information being protected. Knowing your donation is going safely where is it supposed to is a main concern facing all donors regardless of the donation method. We work hard for our money, and we feel passionate about the causes our hard earned money supports. We consider our mobile devices to be an extension of ourselves and our identity. Considering donor needs and providing that donor comfort is one of The mGive Foundation’s primary roles. As the Director of Compliance, I am responsible for ensuring this comfort in the mobile giving space and it is a top priority.
text to give,
Strategies and Tactics,
Do you remember the first time you made a text donation?
For me, it was on January 13, 2010, the day after the earthquake in Haiti. I wasn't sitting in front of a computer when I heard the news. I was watching TV and happened to have my phone on me.
text to give