Seeing a young performer like this, who has learned at the hands of the charity I'm currently supporting, made me feel as though my money was going towards a program with a real and tangible impact. I know the other donors in attendance felt this way, as well.
Showing your supporters the real-world impact of their dollars will help them to feel secure in giving money to you, and will make them more likely to continue supporting you in the future. Remember, it's all about those recuring donors!
4) Prominent Mobile Calls to Action
It always warms my heart to see a nonprofit utilizing Text to Give out in the wild. It's even better when I see them utilizing the best practices I'm always gabbing on about.
Youth on Record relies on their mobile subscriber list in order to keep their volunteers notified about upcoming events and opportunities to donate. They also use polling keywords to learn about their supporter base, and carrier-billing-style donation keywords to provide an easy method for their supporters to donate to the cause.
However, as anyone who's used Text to Give can tell you, it's not enough to simply have Text to Give. You must make it easily visible, and provide a solid call to action to make people aware of it.
Again, this is another item that I noticed immediately upon entering the event. I walked into Youth on Record's main building, where an open house awaited me with refreshments, custom T-shirts, and even more signage.
However, as I turned to the right, I saw something even more effective. Located at the front of the room, well-lit, and clearly visible, was a massive TV displaying a prominent mobile call to action.
As you can see, it works! There's a fellow on his phone right in front of the TV.
All of the necessary compliance language was included, the image itself is well branded, and it even includes an image of a cell-phone texting in the keyword, so there's no doubt for the donor about what to do.
Youth on Record was able to make their event successfuly simply by following some very common-sense best practices. By utilizing well branded signage, garnering the support of the community, turning their cause into the focus of the event, and displaying prominent mobile calls to action, Youth on Record was able to attract a ton of people to their event, both current supporters and new donors alike.
I won't pretend like setting up a large event is easy. It is a simple thing, however, to turn an event from being merely fun to being powerful and effective.
I'll be catching up with the director of marketing from Youth on Record soon to get her take on the event, and to learn about what she thought went well, and didn't go well, over the weekend. Check back later to hear from the lady herself!
Until then, be well, and keep changing the world. I'll see you next time.
p.s., if you'd like to chat about how to strategize your next event, please don't hesitate to contact us today!