Insights to Power Social Good

Nonprofit Benchmarks

Posted by Angela Whaley on Jan 22, 2019 8:05:20 AM

Every year, M+R puts out a comprehensive Nonprofit Benchmarks study. It is awesome.

From M+R: “The study includes data from 154 nonprofit participants across nine sectors, covering key metrics for email, website traffic, social media, digital advertising, and more. Some are large nonprofits with a hundred years of history behind them and near-universal name recognition; others arrived on the scene just a few years ago to focus on local issues, with a smaller base of dedicated supporters.”

The study has a wealth of information, and we wanted to see how some of our TESS partners stacked up against the average industry benchmarks. (TESS stands for Technology Enabled Services Simplified.)

Let’s take a look.

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Stephen Deason Joins the Board of Directors at the Prison Scholar Fund

Posted by Angela Whaley on Jan 21, 2019 1:28:29 PM

PSF-logo-goldStephen Deason, Rally4's COO and CFO, is delighted to have received a formal invitation to join the Board of Directors at the Prison Scholar Fund (PSF).

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Topics: storytelling, community, recovery

2019 Free Template Content Calendar

Posted by Angela Whaley on Jan 20, 2019 11:30:00 AM

Content marketing isn’t magic. It simply takes time.template social media calendar

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Topics: storytelling, recovery, Emergency Preparedness, Distracted Driving, community, Writing, SEO, Events, Social Media Marketing, Digital Marketing, Marketing, Facebook, content, communication, Philanthropy, Disaster Preparedness, text giving, Higher Ed, charity, holiday season, giving season, nonprofit, Health and Social Services, International Aid, Cause Marketing, Social Good, Fundraising Ideas, Education, Disaster Relief, Mobile Marketing, Mobile Fundraising, Strategies and Tactics

Addiction Recovery Awareness Day 2019

Posted by Lisa Wilson on Jan 15, 2019 4:50:54 PM

This Thursday, January 17, 2019 is the 10th annual Addiction Recovery Awareness Day in Georgia!

Addiction Recovery Awareness Day showcases the importance of treatment and recovery by increasing awareness, increasing understanding of mental and substance use disorders, and celebrating those individuals living in recovery.

"The essence of Recovery is freedom, the freedom to pursue a vibrant and fulfilling life." - Stephen Deason

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Topics: recovery, storytelling, community, Events

What Happened After We Launched the Text HAITI Campaign

Posted by Angela Whaley on Jan 12, 2019 1:32:44 PM

Remembering the Haiti earthquake 9 years later.

We've come a long way, but there is still a long road ahead. I want to share our experience working on the Text HAITI relief campaigns, and share what we have learned then and now. 

It was a Tuesday afternoon, a little after 5:30pm on January 12, 2010 in Denver. I was heading out of the office when I saw our Operations Manager.

“Hey! What are you still doing here?” I asked.

“I just got a call from Jimmy. I guess there was an earthquake in Haiti. I’m going to spin up a keyword real quick then I’m out of here” he replied.

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Topics: storytelling, Emergency Preparedness, community, Giving Platforms, Disaster Preparedness, Disaster Relief, Digital Marketing, Marketing, Text donation, Fundraising, 90999, mobile donations, mobile giving, charity, mgive, nonprofit, text to give, mobile marketer, Innovation and Creativity

Disabled Vet, Recovering Addict, and Now...

Posted by Angela Whaley on Jan 9, 2019 10:50:10 AM

Josephe is a disabled vet and recovering addict with a traumatic brain injury. He was told he would never walk again, never work again, and wasn’t sure how well his brain would work again.

Luckily for Josephe, and all of us, the human spirit is resilient.


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Topics: recovery, community, nonprofit

2018 Highlights and a Behind-the-Scenes Look at 2019

Posted by Angela Whaley on Dec 30, 2018 5:23:59 PM

When you are powering social good every day it can be hard to find time to reflect. It’s easy to forget about all the good behind you when you’re staring at a mountain of work in front of you.

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Light Up Dr. Bear: An Interactive Fundraising Campaign

Posted by Angela Whaley on Dec 27, 2018 12:45:40 PM

As 2018 comes to a close, we are taking time to reflect on all the good that happened this year.

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Topics: storytelling, Giving Platforms, Text to Donate, Ask, Call-to-Action, Advertising, Marketing, Text donation, Philanthropy, Fundraising, mobile donations, mobile giving, charity, holiday season, giving season, mGive Blog, mgive, nonprofit, text to give, mobile marketer, holiday giving, Innovation and Creativity, year-end, Mobile Engagement, Social Good, Fundraising Ideas, Mobile Fun, Advanced, Mobile Marketing, Mobile Fundraising, Strategies and Tactics

How to Touch Hearts and Boost Donations

Posted by Angela Whaley on Dec 5, 2018 7:27:29 PM

First, if you are reading this, thank you for being here. We share a profound yearning to make the world a better place. 

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Topics: Digital Marketing, Marketing, content, Fundraising, holiday giving, year-end, Social Good, Fundraising Ideas, Strategies and Tactics, storytelling

How to Convert More Website Traffic

Posted by Taryn Eby on Nov 25, 2018 9:28:59 PM

You’ve got your emails scheduled, your SMS scheduled, and social posts planned for #GivingTuesday, right? If not, get your free #GivingTuesday templates here.

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Topics: Strategies and Tactics, Digital Marketing, Event Planning

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