Do you have the “luck of the Irish” when it comes to using mobile to build solid relationships with supporters? Luck likely has nothing to do with it. As Obi-Wan Kenobi told a skeptical Han Solo, “In my experience, there is no such thing as luck.”
So how do you get “lucky” with mobile outreach? Relax – you don’t need to be Irish or learn the ways of the Force. Good “luck” in mobile means cultivating prospects and supporters all the time, not just when asking for a donation. “Luck” comes from sharing information and news and keeping supporters engaged in your organization.
This is a lesson that political campaigns have learned well.
According to Pew Research findings on the 2012 election cycle, nearly 90 percent of registered voters have cell phones; 75 percent of those voters use text. 45 percent of those with smartphones used them to read about election news on social networking sites.
No wonder presidential campaigns in 2012 expanded their mobile communication to include text donations, list building, geo-targeted ads, mobile web sites, apps and videos to connect with voters through their phones.
One political consultant, Paul Bremer, of Rhythm NewMedia, told Mobile Marketer that mobile has clear advantages over other forms of communications. “Mobile devices are single task in nature and lend themselves to a more immersive experience than online or TV,” he said.