Insights to Power Social Good

Yoseph Assefa

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Supporting Nepal Relief Efforts with Your Mobile Device

Posted by Yoseph Assefa on Apr 30, 2015 3:09:00 PM

Support Nepal Earthquake Relief Efforts

Editor’s Note: This was originally published on April 25th, 2015 and has been updated to include the massive aftershock on Monday, May 12th. 

A powerful aftershock hit the already crippled country of Nepal on May 12th killing dozens and injuring thousands just 80km east of Kathmandu, in Dolakha district. Some aid organizations are referring to this dystrophic situation as a double disaster after the initial earthquake killed more than 8,000 people and injured thousands more on April 25th. Nonprofit originations around the world continue to deploy volunteers and provide much needed relief funding. Executive director of The mGive Foundation, Jenifer Snyder said “We need to let donors know how they can continue to help the people in Nepal.”

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Topics: text to give, mobile donations, mobile giving, Disaster Relief, International Aid, Fundraising

John Stewart, Comedy Central and NY Collaborates for Autism Host Annual Telethon

Posted by Yoseph Assefa on Mar 5, 2015 12:41:00 PM

“Powering social good” is not just the mGive motto, it’s a reflection of our passion and daily motivation.  mGive is proud to power the mobile donations for Night of Too Many Stars: America Comes Together for Autism Programs, benefiting New York Collaborates for Autism. Our partnership with New York Collaborates for Autism and Comedy Central began in 2010 and this will be our third telethon together. 

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Topics: Mobile Fundraising, Strategies and Tactics, Intermediate, Mobile Engagement

Got Nothing But Love for You

Posted by Yoseph Assefa on Feb 12, 2013 11:00:00 AM

Yoseph2 resized 600When a single person moves to a new city and is interested in dating, what does everyone suggest? “You should meet my friend,” “make yourself available,” “start doing different things for fun” – these are just some of the most common ideas. Friends that are already in relationships make it sound so easy, but we all know meeting the right person in a new environment usually takes some time and effort. These days you have to join dating sites, make sure your social media page is inviting, attend events, and open up to total strangers.

Building your mobile database and fundraising through mobile for the first time demands the same amount of effort and patience. Nonprofit organizations have to use every communication outlet available to meet new supporters. Organizations also have to tell a story about their history and why it’s so important to support their cause. Mobile just happens to be the most efficient and direct way to make a connection to your supporters. Just like approaching a love interest, it’s best to figure out how you want to woo before launching a full appeal.

With the mGive account management team’s help, here are few things you have to do when you are ready to implement mobile in your fundraising and communication mix:

- Create a donation and community keyword

- Add mobile fields to all your online forms

- Add mGive opt-in and the Donate Now Button to your website

- Build your relationship with your mGive Account Manager about recommended next steps!

Taking these simple steps will help you improve and grow your support base – they will feel the love, as will your organization! Contact your account manager for any questions or more information.

Yoseph Assefa is an Account Manager at mGive, a Mobile Accord service. Born and raised in Ethiopia, he moved here when he was 13, and graduated from Colorado State University with an economics degree. After five years of operating his own business, he joined Mobile Accord to help nonprofits tap into the power of mobile. Contact Yoseph by texting YOSEPH to 50555. Message and data rates may apply.
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Topics: Mobile Fundraising, Strategies and Tactics, Social Good, Mobile Engagement

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