Insights to Power Social Good

Got Nothing But Love for You

Posted by Yoseph Assefa on Feb 12, 2013 11:00:00 AM

Yoseph2 resized 600When a single person moves to a new city and is interested in dating, what does everyone suggest? “You should meet my friend,” “make yourself available,” “start doing different things for fun” – these are just some of the most common ideas. Friends that are already in relationships make it sound so easy, but we all know meeting the right person in a new environment usually takes some time and effort. These days you have to join dating sites, make sure your social media page is inviting, attend events, and open up to total strangers.

Building your mobile database and fundraising through mobile for the first time demands the same amount of effort and patience. Nonprofit organizations have to use every communication outlet available to meet new supporters. Organizations also have to tell a story about their history and why it’s so important to support their cause. Mobile just happens to be the most efficient and direct way to make a connection to your supporters. Just like approaching a love interest, it’s best to figure out how you want to woo before launching a full appeal.

With the mGive account management team’s help, here are few things you have to do when you are ready to implement mobile in your fundraising and communication mix:

- Create a donation and community keyword

- Add mobile fields to all your online forms

- Add mGive opt-in and the Donate Now Button to your website

- Build your relationship with your mGive Account Manager about recommended next steps!

Taking these simple steps will help you improve and grow your support base – they will feel the love, as will your organization! Contact your account manager for any questions or more information.

Yoseph Assefa is an Account Manager at mGive, a Mobile Accord service. Born and raised in Ethiopia, he moved here when he was 13, and graduated from Colorado State University with an economics degree. After five years of operating his own business, he joined Mobile Accord to help nonprofits tap into the power of mobile. Contact Yoseph by texting YOSEPH to 50555. Message and data rates may apply.

Topics: Mobile Fundraising, Strategies and Tactics, Social Good, Mobile Engagement

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