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Conditioning for Your Mobile Marathon: How to Leap Ahead in 2012

Posted by Cassie Bair on Feb 2, 2012 4:35:00 AM

Last month, we talked about the fact that mobile is like a marathon. The first step to a successful marathon experience – aside from resolving to make it happen - is to start conditioning. Nothing will make you leap further ahead than conditioning properly over time. And given that 2012 is a Leap Year, it seems like the appropriate time to get started! 

People typically condition better when doing so in a group. You benefit from informationdescribe the image sharing, having a support system, getting motivated by a little friendly competition and having
people who can champion success. Who you condition with can make the difference in your level of success and your overall experience.

When prepping for a mobile marathon, it is important that you are conditioning with the right players in your group. If your primary goal at this time is to build your mobile community, don’t prepare by yourself. Consider who else needs to be conditioning with you and invite them to be involved.

Having worked in nonprofit for years, I recommend leaping forward in mobile with the following people. No worries if your office is small - you'll be able to identify who should be in your conditioning group after looking at the list below!

Executive Director – Mobile is most successful when you have leadership buy-in. The Executive Director has the most comprehensive understanding of your organization and how things function. They ultimately need to be your biggest champion regarding mobile because they influence your entire organization and can help you see the big picture when building your mobile community.

leap ahead 2 resized 600Fundraiser – Mobile can help with fundraising on many levels. And any good fundraiser knows you need people to be aware of your cause before they are willing to give (i.e. the value of building a mobile community). Fundraisers can help you build your mobile community by leveraging the touch-points already established, such as donation forms, fundraising events, and more.
Corporate Partnerships/Cause Marketing- Mobile is yet another way to draw a strong connection between your corporate sponsors and supporters. Ask your corporate and/or cause partners to help build your mobile community by having their staff opt-in to your mobile community and sharing messaging with their customers and other stakeholders.

Marketing/Communications – Any good marketer knows mobile is just one way to expand your communication opportunities. Work with your marketing person to figure out ways to build your mobile community. Request to add a mobile community opt-in to the e-newsletter or the latest direct mail piece and add reminders and calls-to-action to your organization's social media activities.

Volunteer Management - Volunteers are already invested in yourleap ahead 3 resized 600 cause. Mobile can be a great tool in volunteer cultivation and in turn, volunteers can be a huge proponent of building your mobile community. Work with the person managing your volunteer program to identify opportunities to have volunteers join your mobile community and get a jump start by having volunteers join first!

IT/Web Manager - Mobile technology can always benefit from tech support. Bring your IT/web person into your conditioning group in order to discuss ways to build your mobile community through web widgets and more!

As you can see, your mobile conditioning group could be quite large - but it doesn't have to be that way to be. Just make sure to take the time to consider who you want to condition with in your organization and get started today! And look for our next blog post about other ways to “leap” ahead.

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cbair headshot resized 600Cassie Bair is the Director of Marketing at Mobile Accord. Cassie has worked with multiple nonprofits in marketing, strategic partnerships and cause marketing. mGive, a Mobile Accord service, educates, engages and empowers nonprofits and their stakeholders through our groundbreaking utilization of SMS (text message) technology. Contact Cassie by texting CASSIE to 50555. Message and Data rates may apply. For full terms visit

Topics: Mobile Fundraising, Strategies and Tactics, Advanced

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