Insights to Power Social Good

mGive equals mGood

Posted by mGive Team on Dec 21, 2011 6:03:00 AM


Ask anyone around the halls of mGive what their favorite time of year is, and the response will almost always be the holidays. And no, it’s not because we finally receive our precious winter powder in the Rocky Mountains (note: we’re avid snowboarders and skiers!). It’s because during the holidays we see how creatively our clients weave mobile into their holiday giving campaigns. It’s the time of year where we are reminded of how meaningful and impactful our daily jobs are here at mGive.

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Yesterday, every mGive team member was given a small holiday gift that was representative of the work we do – it was both meaningful and impactful. In addition to receiving our eco-friendly, BPA-free water bottles, we each got a “Good Card” preloaded with $20. Good Cards are simply gift cards which are redeemed as a donation for more than 1.2 million charities online via Each team member was able to donate $20 to a charity of their choosing – whether a mGive client, a school alma mater or a neighborhood nonprofit.

However, what I truly enjoyed about the Good Card was how it tied into mGive’s mission of powering social good by revolutionizing the way people give and build relationships with their favorite causes. Although the donation was made online, and not via mobile, I was excited to participate and support other innovative and nontraditional methods of giving. The Good Card is just one of many organizations furthering the social good channel through innovative types of giving.

With that said, if you’re still looking for that last minute gift – try the gift of charity. Check out for a list of current mGive clients accepting mobile donations. And let us know how your mobile giving experience goes!

Best wishes this holiday season, from the mGive family to yours. We look forward to empowering your next mobile campaign in 2012!

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Lauren Brekke is the Marketing Specialist at mGive and Editor of mBlog. Receive her mCard by texting LAUREN to 50555. mGive, a Mobile Accord service, educates, engages and empowers nonprofits and their stakeholders through our groundbreaking utilization of SMS (text) technology.

Topics: Cause Marketing, Social Good, Advanced

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