Insights to Power Social Good

American Idol Working with mGive and American Red Cross for Japan Relief Efforts

Posted by mGive Team on Mar 17, 2011 8:11:00 AM

March 17th, 2011: It has been almost exactly a week since the 8.9 magnitude earthquake hit Japan and spurred a tsunami that hit Japan and other parts of the Pacific. Even though relief efforts began almost instantly and fundraising efforts have had an amazing response, there is still much to be done. CNN sites that nearly 13,000 have been either pronounced dead or missing with hundreds of thousands now homeless. Fear of nuclear disaster has increased as many of the nuclear facilities were damaged in the quake emitting high volumes of radiation. Relief troops have been warned not to go within 50 miles of the plant. There is an urgent need for food and water as well as other amenities that may seem commonplace to most.

There are several organizations that have implemented mobile giving in order to collect immediate donations for relief. The American Red Cross efforts went viral almost immediately and “Text REDCROSS” was a trending topic the whole day after the initial quake/tsunami. In addition to the many celebrities and organizations helping get the word out on The American Red Cross mobile call to action via outlets like Twitter and Facebook, American Idol also showed its philanthropic side by making the performances from last night’s program downloadable on iTunes, with a portion of the proceeds going to The American Red Cross. But that is not all; mGive, in working with The American Red Cross and Fox’s American Idol, is happy to announce that on tonight’s live telecast at 8/7c , viewers will also be informed and encouraged to text REDCROSS to 90999 to donate $10.

mGive is honored to partner with so many wonderful organizations working to bring hope and relief to those affected by this disaster. Please see below for a list of Japan-related campaigns.

  • The American Red Cross:  Text REDCROSS to 90999 to give $10.
  • Convoy of Hope: Text TSUNAMI to 50555 to give $10.
  • Feed My Starving Children: MANNA to 50555 to give $10.
  • GlobalGiving: Text JAPAN to 50555 to give $10.
  • Operation Blessing: Text BLESS to 50555 to give $10.
  • Project Hope: Text HEALTH to 90999 to give $10.
  • United Way Worldwide: Text JAPAN to 864833 to give $10.
  • Volunteers of America Southeast: Text VOA to 27722 to give $10.
  • World ReliefCorp of National Association of Evangelicals: Text WAVE to 50555 to give $10.

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$10.00 donation to The American Red Cross.  Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. Message and Data Rates May Apply. Text STOP to 90999 to STOP. Text HELP to 90999 for HELP. Full Terms: Policy

Topics: Mobile Fundraising, International Aid, Social Good, Intermediate, Disaster Relief

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