Insights to Power Social Good

Text-to-Donate for Japan Earthquake and Pacific Tsunami Relief Efforts

Posted by mGive Team on Mar 11, 2011 7:58:00 AM

March 11th 2011: A magnitude 8.9 earthquake hit Japan today, followed by several aftershocks with magnitudes as high as 6.0. The quake also triggered a tsunami that hit Japan, Hawaii and parts of the United States west coast. According to CNN, buildings have collapsed, power plants have seen explosions and massive fires, and water walls of up to 30 feet have washed over land. The National Weather Service sent a warning to 50 countries and territories it said could be affected by the tsunami. Hundreds have been pronounced dead with hundreds more missing in the aftermath of this disaster.

Shortly after the disaster struck, mGive was contacted by several of our nonprofit clients to run mobile donation campaigns for their relief efforts. Having worked with the American Red Cross on its relief efforts for the 2010 Haiti disaster that raised more than $32 million in $10 mobile donations, mGive has a standard protocol for disaster relief campaigns and this made it easy for the participating organizations to get their campaigns up and running immediately.

Donation totals have been rising steadily since the mobile campaigns went viral around 9am EST this morning. But more still needs to be done. Your mobile donation can make an immediate impact on the unrest in Japan by helping relief organizations find the missing and repair the destroyed. Please see below for a list of participating nonprofits and their respective campaigns and join in the effort by making a donation. When prompted, please remember to reply with YES to confirm your one-time, tax-deductible mobile donation. This donation will appear on your next mobile phone bill. Message and Data Rates May Apply.

    • The American Red Cross:  Text REDCROSS to 90999 to give $10.
    • Convoy of Hope: Text TSUNAMI to 50555 to give $10.
    • Feed My Starving Children: MANNA to 50555 to give $10.
    • GlobalGiving: Text JAPAN to 50555 to give $10.
    • Operation Blessing: Text BLESS to 50555 to give $10.
    • Project Hope: Text HEALTH to 90999 to give $10.
    • United Way Worldwide: Text JAPAN to 864833 to give $10.
    • Volunteers of America Southeast: Text VOA to 27722 to give $10.
    • World ReliefCorp of National Association of Evangelicals: Text WAVE to 50555 to give $10.

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$10.00 donation to mGive Nonprofit Partner. Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. Message and Data Rates May Apply. Text STOP to (50555 or 90999) to STOP. Text HELP to (50555 or 90999) for HELP. Full Policy

Topics: Mobile Fundraising, Social Good, Intermediate, Disaster Relief

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