Remember those days when everyone in the fundraising space didn’t give email and online a chance? Back then, cold calling and direct mail were the cash cows, and there had been very little innovation in terms of fundraising technology for decades. Well all of that changed in the late 90s into the 2000s, and it’s about to change again.
About 74% of the US population has access to the internet, whereas 91% of us are wireless subscribers. Additionally, the average American has about three email addresses, addresses that change whenever we change jobs. But our mobile phone number has become an auxiliary Social Security number, as we now take our mobile numbers wherever we go. And most of us read our text messages within 15 minutes of receipt. Email? Forty-eight (48) hours.
Now CNNMoney.com reports that smartphones outpaced PCs in terms of shipments over the last quarter of 2010. As more of those 91% of wireless subscribers have more functionality on their hips, adjusting the ways in which we communicate with one another will necessarily need to shift as well. That’s where Mobile Engagement comes into the picture.
From engaging people with polling, to inspiring them to be friendraisers, to rallying volunteers, to asking folks to give, mobile engagement platforms like mGive provide an immediate and interactive brand experience for the nonprofits who are jumping on the bus. And with stories like the one out this week, reasons to integrate mobile into your existing fundraising and communications strategies continue to mount...
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