Insights to Power Social Good

'Tis the Season for Donations - Send a Text Call to Action

Posted by mGive Team on Dec 17, 2010 7:20:00 AM

Tis%27 the season resized 600The holiday season is in full swing, complete with snow falling in Denver today. For many people the holiday season represents time honored family traditions, from caroling in the snow to roasting chestnuts on an open fire. For others, the holidays represent more than a present exchange; the holiday season represents a time for giving. There is an element of social responsibility this time of year, so whether choosing to donate money and gifts or deciding to roll up their sleeves and volunteer, many individuals are compelled to help the less fortunate during the holiday season.

In fact, according to a survey conducted by Convio, a leading fundraising technology developer and mGive partner, 74 percent of Americans plan to donate to nonprofit organizations or charities during the holiday season. The survey also shows that the younger generation of donors, Generation Y and X, are especially charitable during the holiday season as their giving tends to be impulse based, sensitive to emotional appeals that pull at the heartstrings in the right place at the right time.

As many of our charitable partners are running holiday campaigns this season, collecting donations and volunteers this close to the holidays using traditional methods can be challenging. With the hustle and bustle of the holiday season, many individuals that had every intention of donating or volunteering simply get too busy.

So make it easy for those supporters and for your organization by sending a simple text message asking them to get involved. Encourage your supporters to make that last minute donation or volunteer their time this holiday season. All they have to do is simply reply with YES to confirm their gift or time.

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Topics: Mobile Fundraising, Social Good, Advanced

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